Industry Description
This industry comprises establishments primarily engaged in the preservation and exhibition of objects of historical, cultural, and/or educational value.
Illustrative Examples:
Art galleries (except retail)
Planetariums
Art museums
Science or technology museums
Halls of fame
Wax museums
Cross-References.
Business Examples
Common types of business activities within NAICS 712110 - Museums are:
- Military museums
- Wax museums
- Observatories (except research institutions)
- Museums
- Multidisciplinary museums
- Contemporary art museums
- Traveling museum exhibits
- Galleries, art (except retail)
- Sports halls of fame
- Mobile museums
- Art galleries (except retail)
- Community museums
- Decorative art museums
- Marine museums
- Halls of fame
- Planetariums
- Natural history museums
- Natural science museums
- Art museums
- Interactive museums
- Herbariums
- Historical museums
- War museums
- Science and technology museums
- Human history museums
- Fine arts museums
IBISWorld Industry Research Report
Museums in the US (71211)
Revenue 2025
$16.4bn
Growth 2025
1.47%
Key Trends
The popularity of digital educational experiences pioneered during the pandemic has begun to threaten museums
Parks and outdoor activities have become popular alternatives to museums
Classrooms incorporating these learning experiences will spend less on museum visits
Products and Services
Similar Industries
For some business types, there may be a similar industry to 712110 - Museums that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Commercial art galleries primarily engaged in selling art objects are classified in Industry 453920, Art Dealers.
IBISWorld industry research report
NAICS Hierarchy 712110 - Museums
NAICS Code 712110 - Museums sits in the 2-digit Museums sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 71
Sector Title: Arts, Entertainment, and Recreation
3 Digits 4 Digits 5 Digits 6 Digits
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7111 Performing Arts Companies
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71111 Theater Companies and Dinner Theaters
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71112 Dance Companies
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71113 Musical Groups and Artists
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71119 Other Performing Arts Companies
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7112 Spectator Sports
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71121 Spectator Sports
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7113 Promoters of Performing Arts, Sports, and Similar Events
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71131 Promoters of Performing Arts, Sports, and Similar Events with Facilities
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71132 Promoters of Performing Arts, Sports, and Similar Events without Facilities
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7114 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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71141 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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7115 Independent Artists, Writers, and Performers
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71151 Independent Artists, Writers, and Performers
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7121 Museums, Historical Sites, and Similar Institutions
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71211 Museums
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71212 Historical Sites
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71213 Zoos and Botanical Gardens
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71219 Nature Parks and Other Similar Institutions
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7131 Amusement Parks and Arcades
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71311 Amusement and Theme Parks
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71312 Amusement Arcades
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7132 Gambling Industries
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71321 Casinos (except Casino Hotels
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71329 Other Gambling Industries
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7139 Other Amusement and Recreation Industries
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71391 Golf Courses and Country Clubs
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71392 Skiing Facilities
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71393 Marinas
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71394 Fitness and Recreational Sports Centers
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71395 Bowling Centers
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71399 All Other Amusement and Recreation Industries
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