Industry Description
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing clients’ financial affairs; and generally promoting the careers of their clients.
Illustrative Examples:
Celebrities’ agents or managers
Sports figures’ agents or managers
Literary agents
Talent agents
Modeling agents
Cross-References.
Business Examples
Common types of business activities within NAICS 711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures are:
- Managers, authors'
- Theatrical talent agents
- Sports figures' agents or managers
- Artists' agents or managers
- Managers, entertainers'
- Talent agents
- Celebrities' agents or managers
- Agents, artists'
- Agents, talent
- Talent agencies
- Managers, sports figures'
- Models' agents or managers
- Authors' agents or managers
- Agents, authors'
- Entertainers' agents or managers
- Agents, theatrical talent
- Agents, public figures'
- Managers, public figures'
- Agents, modeling
- Agents, entertainers'
- Public figures' agents or managers
- Managers, celebrities'
- Management agencies for artists, entertainers, and other public figures
- Literary agents
- Agents, celebrities'
- Speakers' bureaus
- Modeling agents
- Lecture bureaus
- Agents, sports figures'
IBISWorld Industry Research Report
Celebrity & Sports Agents in the US (71141)
Revenue 2025
$16.9bn
Growth 2025
2.84%
Key Trends
Social media platforms have enabled athletes and entertainers to generate revenue by promoting products
Consistent demand for entertainment content fuels strong industry performance
Quick economic recovery following COVID-19 pandemic is set to fuel long-term growth
Products and Services
Similar Industries
For some business types, there may be a similar industry to 711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Establishments known as model registries primarily engaged in recruiting and placing models for clients are classified in U.S. Industry 561311, Employment Placement Agencies.
IBISWorld industry research report
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NAICS Cross Reference
Establishments primarily engaged in supplying models to clients are classified in Industry 561320, Temporary Help Services; and
IBISWorld industry research report
NAICS Hierarchy 711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
NAICS Code 711410 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures sits in the 2-digit Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 71
Sector Title: Arts, Entertainment, and Recreation
3 Digits 4 Digits 5 Digits 6 Digits
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7111 Performing Arts Companies
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71111 Theater Companies and Dinner Theaters
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71112 Dance Companies
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71113 Musical Groups and Artists
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71119 Other Performing Arts Companies
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7112 Spectator Sports
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71121 Spectator Sports
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7113 Promoters of Performing Arts, Sports, and Similar Events
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71131 Promoters of Performing Arts, Sports, and Similar Events with Facilities
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71132 Promoters of Performing Arts, Sports, and Similar Events without Facilities
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7114 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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71141 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
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7115 Independent Artists, Writers, and Performers
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71151 Independent Artists, Writers, and Performers
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7121 Museums, Historical Sites, and Similar Institutions
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71211 Museums
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71212 Historical Sites
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71213 Zoos and Botanical Gardens
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71219 Nature Parks and Other Similar Institutions
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7131 Amusement Parks and Arcades
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71311 Amusement and Theme Parks
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71312 Amusement Arcades
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7132 Gambling Industries
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71321 Casinos (except Casino Hotels
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71329 Other Gambling Industries
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7139 Other Amusement and Recreation Industries
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71391 Golf Courses and Country Clubs
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71392 Skiing Facilities
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71393 Marinas
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71394 Fitness and Recreational Sports Centers
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71395 Bowling Centers
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71399 All Other Amusement and Recreation Industries
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NAICS Resources
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