Industry Description
This industry comprises establishments primarily engaged in creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays; and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541850 - Outdoor Advertising are:
- Subway card display advertising services
- Advertising services, indoor or outdoor display
- Bus card advertising services
- Taxicab card advertising services
- Out-of-home media (i.e., display) advertising services
- Indoor display advertising services
- Transit advertising services
- Advertising, aerial
- Outdoor display advertising services
- Bus display advertising services
- Store display advertising services
- Billboard display advertising services
- Display advertising services
IBISWorld Industry Research Report
Billboard & Outdoor Advertising in the US (54185)
Revenue 2025
$8.7bn
Growth 2025
-5.12%
Key Trends
Revenue fluctuates with changes in corporate profit
Volatility has increased concentration
Increased consumer spending will encourage businesses to spend on advertising
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541850 - Outdoor Advertising that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Erecting display boards--are classified in Industry 238990, All Other Specialty Trade Contractors; and
IBISWorld industry research report
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NAICS Cross Reference
Printing paper or paperboard signs--are classified in Industry 32311, Printing;
IBISWorld industry research report
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NAICS Cross Reference
Manufacturing electrical, mechanical, or plate signs and point-of-sale advertising displays--are classified in Industry 339950, Sign Manufacturing.
IBISWorld industry research report
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NAICS Cross Reference
Providing sign lettering and painting services--are classified in Industry 541890, Other Services Related to Advertising;
IBISWorld industry research report
NAICS Hierarchy 541850 - Outdoor Advertising
NAICS Code 541850 - Outdoor Advertising sits in the 2-digit Outdoor Advertising sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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