Industry Description
This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 541830 - Media Buying Agencies are:
- Media buying services
- Media buying agencies
IBISWorld Industry Research Report
Media Buying Agencies in the US (54183)
Revenue 2026
$14.4bn
Growth 2026
1.85%
Key Trends
Media buying agencies have increased advertising expenditure and adjusted pricing models to attract a variety of clients
Since companies are going through a digital transformation, operators have needed to specialize in online advertising to adapt
Companies are projected to expand their advertising budgets, which will likely increase total media expenditure
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541830 - Media Buying Agencies that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Creating advertising campaigns and placing such advertising in media--are classified in Industry 541810, Advertising Agencies.
IBISWorld industry research report
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NAICS Cross Reference
Selling time and space to advertisers for media owners as independent representatives--are classified in Industry 541840, Media Representatives; and
IBISWorld industry research report
NAICS Hierarchy 541830 - Media Buying Agencies
NAICS Code 541830 - Media Buying Agencies sits in the 2-digit Media Buying Agencies sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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