Industry Description
This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
Illustrative Examples:
Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services
Cross-References.
Business Examples
Common types of business activities within NAICS 541430 - Graphic Design Services are:
- Silk screen design services
- Communication design services, visual
- Corporate identification (i.e., logo) design services
- Art studios, commercial
- Artists, independent medical
- Commercial art services
- Artists, independent commercial
- Medical artists, independent
- Medical illustrators, independent
- Studios, commercial art
- Art services, commercial
- Medical art services
- Art services, graphic
- Graphic artists, independent
- Graphic art and related design services
- Illustrators, independent commercial
- Medical illustration services
- Commercial illustration services
- Commercial illustrators, independent
- Artists, independent graphic
- Commercial artists, independent
- Graphic design services
IBISWorld Industry Research Report
Graphic Designers in the US (54143)
Revenue 2025
$19.5bn
Growth 2025
2.85%
Key Trends
Spending on advertising activities is anticipated to rise as businesses engage more heavily in marketing
As the number of businesses falls, so does demand for industry services
Entrants to the industry will be required to have skills in digital media design
Products and Services
Similar Industries
For some business types, there may be a similar industry to 541430 - Graphic Design Services that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Establishments primarily engaged in creating and/or placing public display advertising material are classified in Industry 541850, Outdoor Advertising; and
IBISWorld industry research report
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NAICS Cross Reference
Independent artists primarily engaged in creating and selling visual artwork for noncommercial use and independent cartoonists are classified in Industry 711510, Independent Artists, Writers, and Performers.
IBISWorld industry research report
NAICS Hierarchy 541430 - Graphic Design Services
NAICS Code 541430 - Graphic Design Services sits in the 2-digit Graphic Design Services sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 54
Sector Title: Professional, Scientific, and Technical Services
3 Digits 4 Digits 5 Digits 6 Digits
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5411 Legal Services
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54111 Offices of Lawyers
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54112 Offices of Notaries
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54119 Other Legal Services
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5412 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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54121 Accounting, Tax Preparation, Bookkeeping, and Payroll Services
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5413 Architectural, Engineering, and Related Services
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54131 Architectural Services
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54132 Landscape Architectural Services
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54133 Engineering Services
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54134 Drafting Services
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54135 Building Inspection Services
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54136 Geophysical Surveying and Mapping Services
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54137 Surveying and Mapping (except Geophysical) Services
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54138 Testing Laboratories
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5414 Specialized Design Services
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54141 Interior Design Services
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54142 Industrial Design Services
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54143 Graphic Design Services
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54149 Other Specialized Design Services
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5415 Computer Systems Design and Related Services
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54151 Computer Systems Design and Related Services
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5416 Management, Scientific, and Technical Consulting Services
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54161 Management Consulting Services
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54162 Environmental Consulting Services
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54169 Other Scientific and Technical Consulting Services
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5417 Scientific Research and Development Services
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54171 Research and Development in the Physical, Engineering, and Life Sciences
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54172 Research and Development in the Social Sciences and Humanities
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5418 Advertising, Public Relations, and Related Services
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54181 Advertising Agencies
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54182 Public Relations Agencies
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54183 Media Buying Agencies
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54184 Media Representatives
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54185 Outdoor Advertising
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54186 Direct Mail Advertising
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54187 Advertising Material Distribution Services
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54189 Other Services Related to Advertising
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5419 Other Professional, Scientific, and Technical Services
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54191 Marketing Research and Public Opinion Polling
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54192 Photographic Services
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54193 Translation and Interpretation Services
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54194 Veterinary Services
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54199 All Other Professional, Scientific, and Technical Services
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