Industry Description
This industry comprises establishments primarily engaged in retailing all types of merchandise using nonstore means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or the Internet. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.
Illustrative Examples:
Catalog (i.e., order-taking) offices of mail-order houses
Collectors' items, mail-order houses
Computer software, mail-order houses
Home shopping television orders
Internet auction sites, retail
Mail-order book clubs (not publishing)
Mail-order houses
Web retailers
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 454110 - Electronic Shopping and Mail-Order Houses are:
- Collectors' items, mail-order houses
- Audio and video content downloading retail sales sites
- Mail-order houses
- Institutional pharmacies, off-site, exclusively on Internet
- Order-taking offices of mail-order houses
- Auctions, Internet retail
- Business to Consumer retail sales Internet sites
- Internet retail sales sites
- Institutional pharmacies, off-site, mail-order
- Direct mailers (i.e., selling own merchandise)
- Electronic auctions, retail
- Catalog (i.e., order-taking) offices of mail-order houses
- Computer software, mail-order houses
- Internet auctions, retail
- Television order, home shopping
- E-tailers
- Web retailers
- Book clubs, not publishing, mail-order
- Prerecorded tape, compact disc, and record mail-order houses
IBISWorld Industry Research Report
E-Commerce & Online Auctions in the US (45411a)
Revenue 2022
$934.2bn
Growth 2022
7.12%
Key Trends
Wages have been outpaced by revenue growth as new technology has increased per-employee productivity
Large companies have increased investment in artificial intelligence technology
Wage growth will slightly outpace revenue growth, offsetting a stronger dollar
Products and Services
Similar Industries
For some business types, there may be a similar industry to 454110 - Electronic Shopping and Mail-Order Houses that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Facilitating business-to-business electronic sales of new and used merchandise on an auction basis using the Internet--are classified in Industry 425110, Business to Business Electronic Markets;
IBISWorld industry research report
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NAICS Cross Reference
Retailing a general line of new and used merchandise on an auction basis from physical auction sites--are classified in U.S. Industry 453998, All Other Miscellaneous Store Retailers (except Tobacco Stores);
IBISWorld industry research report
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NAICS Cross Reference
Hosting Internet retail sites without performing associated activities such as payment processing or fulfillment--are classified in Industry 518210, Data Processing, Hosting, and Related Services.
IBISWorld industry research report
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NAICS Cross Reference
Providing Internet publishing of classified ads--are classified in Industry 519130, Internet Publishing and Broadcasting and Web Search Portals; and
IBISWorld industry research report
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NAICS Cross Reference
Providing telemarketing (e.g., telephone marketing) services for others--are classified in U.S. Industry 561422, Telemarketing Bureaus and Other Contact Centers;
IBISWorld industry research report
NAICS Hierarchy 454110 - Electronic Shopping and Mail-Order Houses
NAICS Code 454110 - Electronic Shopping and Mail-Order Houses sits in the 2-digit Electronic Shopping and Mail-Order Houses sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
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4511 Sporting Goods, Hobby, and Musical Instrument Stores
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45111 Sporting Goods Stores
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45112 Hobby, Toy, and Game Stores
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45113 Sewing, Needlework, and Piece Goods Stores
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45114 Musical Instrument and Supplies Stores
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4512 Book Stores and News Dealers
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45121 Book Stores and News Dealers
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4522 Department Stores
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45221 Department Stores
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4523 General Merchandise Stores, including Warehouse Clubs and Supercenters
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45231 General Merchandise Stores, including Warehouse Clubs and Supercenters
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4531 Florists
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45311 Florists
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4532 Office Supplies, Stationery, and Gift Stores
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45321 Office Supplies and Stationery Stores
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45322 Gift, Novelty, and Souvenir Stores
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4533 Used Merchandise Stores
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45331 Used Merchandise Stores
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4539 Other Miscellaneous Store Retailers
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45391 Pet and Pet Supplies Stores
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45392 Art Dealers
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45393 Manufactured (Mobile) Home Dealers
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45399 All Other Miscellaneous Store Retailers
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4541 Electronic Shopping and Mail-Order Houses
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45411 Electronic Shopping and Mail-Order Houses
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4542 Vending Machine Operators
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45421 Vending Machine Operators
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4543 Direct Selling Establishments
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45431 Fuel Dealers
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45439 Other Direct Selling Establishments
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Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 454110 - Electronic Shopping and Mail-Order Houses.
- Online Automotive Parts & Accessories Sales in the US OD5067
- Online Car Dealers in the US OD5068
- Online Flower Shops in the US OD5069
- Online Art Sales in the US OD5070
- Online Antiques & Collectibles Sales in the US OD5071
- Online Home Furnishing Sales in the US OD5072
- Online Kitchenware Sales in the US OD5073
- Online Hardware & Tool Sales in the US OD5074
- Online Household Furniture Sales in the US OD5076
- Online Computer & Tablet Sales in the US OD5078
- Online Audio Equipment Sales in the US OD5081
- Online Small Electrical Appliance Sales in the US OD5082
- Online Large Kitchen Appliance Sales in the US OD5083
- Online Electrical Office Equipment Sales in the US OD5084
- Online Grocery Sales in the US OD5085
- Online Pet Food & Pet Supply Sales in the US OD5086
- Online Beer, Wine & Liquor Sales in the US OD5087
- Online Pharmaceutical Sales in the US OD5088
- Online Eyeglasses & Contact Lens Sales in the US OD5089
- Online Perfume & Cosmetic Sales in the US OD5090
- Online Vitamin & Supplement Sales in the US OD5091
- Online Medical Supplies Sales in the US OD5092
- Online Shoe Sales in the US OD5093
- Online Handbag & Luggage Sales in the US OD5094
- Online Men's Clothing Sales in the US OD5095
- Online Women's Clothing Sales in the US OD5097
- Online Baby & Infant Apparel Sales in the US OD5098
- Online Jewelry & Watch Sales in the US OD5099
- Online Book Sales in the US OD5100
- Online CD, DVD & DVR Sales in the US OD5101
- Online Children's Toy Sales in the US OD5103
- Online Hobby & Craft Supplies Sales in the US OD5104
- Online Sporting Goods Sales in the US OD5105
- Online Office & School Supply Sales in the US OD5106
- Online Air Travel Bookings in the US OD5108
- Online Hotel Booking in the US OD5112
- Online Gift Vouchers in the US OD5114
- Digital Music Downloads in the US OD5115
- Online Video Downloads in the US OD5116
- Online Paint Sales in the US OD5435
- Online Designer Clothing Sales in the US OD5436
- Online Original Design T-Shirt Sales in the US OD5439
- Online Music Instrument Sales in the US OD5441
- Online Office Furniture Sales in the US OD5442
- Online Computer Software Sales in the US OD5443
- Online Industrial Supplies Sales in the US OD5444
- Online Industrial Machinery & Equipment Sales in the US OD5445
- Online Event Ticket Sales in the US OD5447
- Online Greeting Card Sales in the US OD5449
- Online Residential Home Sale Listings in the US OD5454
- Online Sporting Apparel Sales in the US OD5647
- Online Baby Product Sales in the US OD5695
- Online Gun & Ammunition Sales in the US OD5937
- Online Used Book Sales in the US OD6400
NAICS Resources
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