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Massage Schools in the US Industry Data and Analysis
Over the five years to 2024, industry revenue has slumped due to falling industry demand and adverse effects largely contributable to the pandemic. Amid the pandemic, the industry was disrupted by reduced enrollment, school closures and stay-at-home measures. Enrollment fell throughout 2020 due to a combination of overall economic uncertainty and uncertainty regarding the massage schools industry, resulting in a decline in industry revenue in 2020. In addition, the industry has also experienced relatively consistent declines over the past five years, such as industry establishments and employment. Industry establishments have declined due to the challenges massage schools have faced in attracting new students and employment has fallen as operators struggle to find qualified teachers. Over the past five years, revenue has declined at a CAGR of 1.5% to $1.7 billion, including an expected 1.7% increase in 2024. Industry profit is expected to slump to 10.4% of revenue in 2024 from 14.0% in 2019.
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What's included in this industry analysis
IBISWorld's research coverage on the Massage Schools industry in the United States includes market sizing, forecasting, data and analysis from 2014-2029. The most recent publication was released May 2024.
About this industry
What's this industry report about?
The Massage Schools industry in the United States operates under the NAICS industry code OD6340. Operators in this industry provide instruction on massage therapy and issue massage therapy licenses. Related terms covered in the Massage Schools industry in the United States include career and technical education (cte), swedish massage, thai massage and trigger point therapy.
What's included in this industry?
Products and services covered in Massage Schools industry in the United States include Certificate programs, Degree programs and Other.
What companies are included in this industry?
The Massage Schools industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Massage Schools industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Massage Schools industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Massage Schools industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Massage Schools industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Massage Schools industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Massage Schools industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Massage Schools industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Massage Schools industry in the United States.
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Frequently Asked Questions
What is the market size of the Massage Schools industry in the United States in 2026?
The market size of the Massage Schools industry in the United States is $1.7bn in 2026.
How many businesses are there in the Massage Schools industry in the United States in 2024?
There are 690 businesses in the Massage Schools industry in the United States, which has declined at a CAGR of 2.4 % between 2019 and 2024.
Has the Massage Schools industry in the United States grown or declined over the past 5 years?
The market size of the Massage Schools industry in the United States has been declining at a CAGR of 1.5 % between 2019 and 2024.
What is the forecast growth of the Massage Schools industry in the United States over the next 5 years?
Over the next five years, the Massage Schools industry in the United States is expected to grow.
What does the Massage Schools industry in the United States include?
Providing massage instruction and Issuing massage therapist certifications are part of the Massage Schools industry in the United States.
How competitive is the Massage Schools industry in the United States?
The level of competition is low and decreasing in the Massage Schools industry in the United States.
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