Industry Description
This industry comprises establishments known as cosmetic or perfume stores or beauty supply shops primarily engaged in retailing cosmetics, perfumes, toiletries, and personal grooming products.
Cross-References. Establishments primarily engaged in--
Business Examples
Common types of business activities within NAICS 446120 - Cosmetics, Beauty Supplies, and Perfume Stores are:
- Perfume stores
- Beauty supply stores
- Cosmetics stores
IBISWorld Industry Research Report
Beauty, Cosmetics & Fragrance Stores in the US (44612)
Revenue 2025
$68.6bn
Growth 2025
1.64%
Key Trends
Larger chains are continuing to replace the smaller stores that once dominated this industry
The industry has experienced a strong recovery as consumer spending increased
Growth in brick-and-mortar sales is expected to be somewhat muted
Products and Services
Similar Industries
For some business types, there may be a similar industry to 446120 - Cosmetics, Beauty Supplies, and Perfume Stores that is a better classification match. Establishments primarily engaged in:
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NAICS Cross Reference
Retailing perfumes, cosmetics, and beauty supplies via electronic home shopping, mail-order, or direct sale--are classified in Subsector 454, Nonstore Retailers.
IBISWorld industry research report
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NAICS Cross Reference
Providing beauty salon services--are classified in U.S. Industry 812112, Beauty Salons; and
IBISWorld industry research report
NAICS Hierarchy 446120 - Cosmetics, Beauty Supplies, and Perfume Stores
NAICS Code 446120 - Cosmetics, Beauty Supplies, and Perfume Stores sits in the 2-digit Cosmetics, Beauty Supplies, and Perfume Stores sector. NAICS codes can be 2- to 6-digits and the further along the hierarchy, the more detailed and specific the category will be. Learn more about the structure of NAICS codes
2 Digits: 44-45
Sector Title: Retail Trade
3 Digits 4 Digits 5 Digits 6 Digits
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4411 Automobile Dealers
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44111 New Car Dealers
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44112 Used Car Dealers
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4412 Other Motor Vehicle Dealers
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44121 Recreational Vehicle Dealers
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44122 Motorcycle, Boat, and Other Motor Vehicle Dealers
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4413 Automotive Parts, Accessories, and Tire Stores
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44131 Automotive Parts and Accessories Stores
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44132 Tire Dealers
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4421 Furniture Stores
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44211 Furniture Stores
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4422 Home Furnishings Stores
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44221 Floor Covering Stores
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44229 Other Home Furnishings Stores
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4431 Electronics and Appliance Stores
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44314 Electronics and Appliance Stores
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4441 Building Material and Supplies Dealers
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44411 Home Centers
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44412 Paint and Wallpaper Stores
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44413 Hardware Stores
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44419 Other Building Material Dealers
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4442 Lawn and Garden Equipment and Supplies Stores
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44421 Outdoor Power Equipment Stores
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44422 Nursery, Garden Center, and Farm Supply Stores
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4451 Grocery Stores
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44511 Supermarkets and Other Grocery (except Convenience) Stores
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44512 Convenience Stores
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4452 Specialty Food Stores
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44521 Meat Markets
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44522 Fish and Seafood Markets
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44523 Fruit and Vegetable Markets
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44529 Other Specialty Food Stores
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4453 Beer, Wine, and Liquor Stores
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44531 Beer, Wine, and Liquor Stores
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4461 Health and Personal Care Stores
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44611 Pharmacies and Drug Stores
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44612 Cosmetics, Beauty Supplies, and Perfume Stores
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44613 Optical Goods Stores
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44619 Other Health and Personal Care Stores
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4471 Gasoline Stations
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44711 Gasoline Stations with Convenience Stores
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44719 Other Gasoline Stations
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4481 Clothing Stores
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44811 Men's Clothing Stores
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44812 Women's Clothing Stores
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44813 Children's and Infants' Clothing Stores
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44814 Family Clothing Stores
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44815 Clothing Accessories Stores
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44819 Other Clothing Stores
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4482 Shoe Stores
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44821 Shoe Stores
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4483 Jewelry, Luggage, and Leather Goods Stores
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44831 Jewelry Stores
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44832 Luggage and Leather Goods Stores
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Similar Industries Niche and Emerging
IBISWorld provides research on hundreds of niche and emerging industries, including the following for 446120 - Cosmetics, Beauty Supplies, and Perfume Stores.
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