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Soft Drink, Baked Goods & Other Grocery Wholesaling in the US - Market Research Report (2014-2029)

Federico Irigoyen Federico Irigoyen New York, United States Last Updated: February 2024 NAICS 42449

Revenue

$446.2bn

2024

$446.2bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

312k

Businesses

22,784

Wages

$XX.Xbn

Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry analysis

The Soft Drink, Baked Goods and Other Grocery Wholesaling industry has increased. An improving economy and rising consumer confidence have increased industry demand as downstream markets saw increased sales from consumers with more disposable income. The sector has grown despite difficult conditions during the COVID-19 pandemic, which initially produced declines in demand from the food and hospitality industries but created a temporary surge in grocery sales. Downstream demand has normalized mainly since 2021 while rising agricultural and fuel prices have caused industry selling prices to spike. Industry-wide revenue has been growing at an average annualized 2.1% over the past five years and is expected to total $446.2 billion in 2024, when revenue will dip by an estimated 1.3%. Despite volatile purchasing prices and increased competition from superstores and grocery chains, the average industry profit margin has remained strong, as wholesalers have bolstered profit by passing down costs to downstream markets.

Trends and Insights

  • Healthy living trends have reduced soft drink popularity. This shift has opened opportunities for healthier beverage options.
  • Rising consumer health-consciousness has reoriented demand for soft drinks. Wholesalers are now stocking more low-calorie, energy-oriented alternatives.
  • Population concentration drives location choices. Regions with major metropolitan areas are home to several wholesalers because of their access to end markets.
  • Companies provide value add through additional services. Large retailers work with wholesalers to ensure accurate and timely order fulfillment.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.1 % over the past five years, to reach an estimated $446.2bn in 2024.

Trends and Insights

The grocery list changes in line with health trends

  • Soft drinks have fallen out of favor as consumers have become more health conscious. However, while soda demand has slipped, value-added products, such as low-calorie fruit juices and energy drinks, have replaced some of the diminished demand for sugary beverages and carbonated sodas in this market.
  • Additional trends and insights available with purchase
Soft Drink, Baked Goods & Other Grocery Wholesaling in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumer demand will support growth as the economy expands

  • Wholesalers are expected to see a risen in demand as consumer sentiment and disposable income levels both rise moving forward, increasing demand from downstream consumer retail channels.

Biggest companies in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
United Natural Foods, Inc.
9,287.3
1,633.1
17.6
Us Foods Holding Corp.
4,975.3
67.9
1.4
Sysco Corporation
3,980.3
185.9
4.7

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Soft Drink, Baked Goods & Other Grocery Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Bread and baked goods, Coffee, tea and spices and Soft drinks and bottled water. Bread and baked goods is the largest segment of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US.

Trends and Insights

Soft drinks and bottled water see product mix shift

  • This segment includes variety soft drinks and bottled water.
  • More insights available in the full report

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Competitors

  • Grocery Wholesaling in the US
  • Frozen Food Wholesaling in the US

Complementors

  • Dairy Wholesaling in the US
  • Egg & Poultry Wholesaling in the US
  • Confectionery Wholesaling in the US
  • Fruit & Vegetable Wholesaling in the US

International industries

  • Soft Drink and Pre-Packaged Food Wholesaling in Australia
  • Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
  • Juice, Mineral Water & Soft Drink Wholesaling in the UK
  • Food, Beverage & Tobacco Wholesaling in Ireland
  • Beverage and Tea Wholesalers in China

View all industries in United States

Table of Contents

About this industry

Industry definition

Operators in this industry primarily wholesale specialized grocery products such as soft drinks or baked goods. However, this industry does not wholesale frozen foods, dairy products (except dried or canned), poultry products (except canned), confectionery products, fish and seafood products (except canned), meat products (except canned), alcoholic beverages or fresh fruits and vegetables.

What's included in this industry?

Baby foods wholesalingBakery products (except frozen) wholesalingBottled water (except water treating) wholesalingCanned foods (e.g. fish, meat, seafood, vegetables, soups) wholesalingCereal products wholesalingCoffee and tea wholesalingCondiments, seasonings and cooking products wholesalingPasta and rice wholesalingPet foods wholesalingSoft drink wholesaling

Companies

United Natural Foods, Inc.Us Foods Holding Corp.Sysco Corporation

Purchase this report to view all 3 major companies in this industry.

Related Terms

PRIVATE-LABELRADIO-FREQUENCY IDENTIFICATION (RFID)WHOLESALE BYPASS

Industry Code

NAICS 2017

NAICS 42449 - Soft Drink, Baked Goods & Other Grocery Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Healthy living trends have reduced soft drink popularity. This shift has opened opportunities for healthier beverage options.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Rising consumer health-consciousness has reoriented demand for soft drinks. Wholesalers are now stocking more low-calorie, energy-oriented alternatives.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Population concentration drives location choices. Regions with major metropolitan areas are home to several wholesalers because of their access to end markets.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Companies provide value add through additional services. Large retailers work with wholesalers to ensure accurate and timely order fulfillment.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Wholesalers operate on a regional or local basis. Typically, they specialize in a specific range of products due to the wide range of products included in this industry.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of United Natural Foods, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Us Foods Holding Corp.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Sysco Corporation's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for United Natural Foods, Inc., and factors influencing its performance in the industry
  • Description and key data for Us Foods Holding Corp., and factors influencing its performance in the industry
  • Description and key data for Sysco Corporation, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Consumers flush with cash have increased spending on healthier goods. Per capita disposable income has risen in recent years, enabling discretionary spending.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Input prices have risen, but haven't eroded margins. Companies have largely passed down rising costs to downstream markets.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States in 2024?

The market size of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States is $446.2bn in 2024.

How many businesses are there in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in 2024?

There are 22,784 businesses in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States, which has grown at a CAGR of 0.4 % between 2019 and 2024.

Has the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States grown or declined over the past 5 years?

The market size of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States has been growing at a CAGR of 2.1 % between 2019 and 2024.

What is the forecast growth of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States over the next 5 years?

Over the next five years, the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States is expected to grow.

What are the biggest companies in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US market in United States?

The biggest companies operating in the Soft Drink, Baked Goods & Other Grocery Wholesaling market in United States are United Natural Foods, Inc., Us Foods Holding Corp. and Sysco Corporation

What does the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US in United States include?

Baby foods wholesaling and Bakery products (except frozen) wholesaling are part of the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry.

Which companies have the highest market share in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US in United States?

The company holding the most market share in United States is United Natural Foods, Inc..

How competitive is the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States?

The level of competition is high and steady in the Soft Drink, Baked Goods & Other Grocery Wholesaling in the US industry in United States.