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Payroll & Bookkeeping Services in the US - Market Research Report (2013-2028)

Alexander Govdysh Alexander Govdysh New York, United States Last Updated: November 2023 NAICS 54121b

Revenue

$70.0bn

2023

$70.0bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

760k

Businesses

326k

Wages

$XX.Xbn

Payroll & Bookkeeping Services in the US industry analysis

In recent years, the Payroll and Bookkeeping Services industry has experienced a growing demand for its services, particularly among small businesses and self-employed individuals. This has led to a shortage of qualified professionals, driving up wages and increasing competition in the market.

Trends and Insights

  • One of the key trends in the industry over the past five years has been the increased adoption of technology. This has included the use of cloud-based software and mobile apps for payroll and bookkeeping services, which have made these services more accessible and convenient for businesses and individuals.
  • A push toward automation and cloud-based solutions in payroll services has resulted in greater efficiency, fewer errors and time savings. These trends have made it easier for businesses to manage employee salaries, wages and benefits, no matter where they are located.
  • The geographic distribution of establishments in the Payroll and Bookkeeping Services industry is highly correlated with the distribution of the US population. There is a large number of small businesses in the industry that cater to small clients.
  • The rise of technology is intensifying market competition. New technologies are enabling smaller players to enter the market and compete with established providers, reducing market share concentration.
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Everything you need in one report

  • Reliable market estimates from 2013-2028
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 3.8 % over the past five years, to reach an estimated $70.0bn in 2023.

Trends and Insights

Adoption of cloud-based solutions allows for greater flexibility

  • Many businesses have moved their payroll and bookkeeping processes to the cloud, allowing greater flexibility and accessibility. The increasing focus on data privacy across the economy has led to services prioritizing the secure handling of sensitive financial information.
  • Additional trends and insights available with purchase
Payroll & Bookkeeping Services in the US
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Greater emphasis on artificial intelligence (AI) and machine learning will likely enhance efficiency

  • The integration of artificial intelligence and machine learning into payroll and bookkeeping services will greatly enhance efficiency and accuracy. Artificial intelligence and machine learning will be able to work at faster speeds with greater efficiencies than a human worker. Plus, as time advances, this technology will become more cost effective than employing skilled workers.

Biggest companies in the Payroll & Bookkeeping Services in the US

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Automatic Data Processing, Inc.
9,480.8
1,916.9
20.2
Intuit Inc.
7,817.5
2,101.1
26.9
Paychex, Inc.
4,016.3
1,507.5
37.5

To view the market share and analysis for all 18 top companies in this industry, view purchase options.

Products & Services Segmentation

Payroll & Bookkeeping Services in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Full-service payroll services, Payroll services sold separately and Billing services. Full-service payroll services is the largest segment of the Payroll & Bookkeeping Services in the US.

Trends and Insights

Payroll services are adapting to the cloud

  • Payroll services involve the management of employee salaries, wages, bonuses and other benefits. In recent years, there has been a shift towards automation and efficiency in payroll processes, saving time and reducing the risk of errors.
  • More insights available in the full report

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Competitors

  • There are no industries to display.

Complementors

  • Accounting Services in the US
  • Tax Preparation Services in the US
  • Employment & Recruiting Agencies in the US
  • Professional Employer Organizations in the US

International industries

  • Global Accounting Services
  • Payroll & Bookkeeping Services in Canada
  • Accounting Services in Australia
  • Facilities Management and Other Office Administrative Services in Australia
  • Accounting Services in New Zealand

View all industries in United States

Table of Contents

About this industry

Industry definition

Operators in this industry provide outsourced payroll services for clients’ employees and basic bookkeeping services are also included. However, this industry does not include tax preparation companies or certified public accountants.

What's included in this industry?

Payroll servicesBilling servicesBookkeeping servicesGeneral accounting servicesTax services

Companies

Automatic Data Processing, Inc.Intuit Inc.Paychex, Inc.

Purchase this report to view all 18 major companies in this industry.

Related Terms

OUTSOURCINGBOOKKEEPINGIN-HOUSING

Industry Code

NAICS 2017

NAICS 541214 - Payroll & Bookkeeping Services in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

One of the key trends in the industry over the past five years has been the increased adoption of technology. This has included the use of cloud-based software and mobile app...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

A push toward automation and cloud-based solutions in payroll services has resulted in greater efficiency, fewer errors and time savings. These trends have made it easier for...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The geographic distribution of establishments in the Payroll and Bookkeeping Services industry is highly correlated with the distribution of the US population. There is a lar...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each state in 2023
  • Number and share of revenue each state accounts for in 2023
  • Number and share of wages each state accounts for in 2023
  • Number and share of employees in each state in 2023

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The rise of technology is intensifying market competition. New technologies are enabling smaller players to enter the market and compete with established providers, reducing ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Companies have been actively incorporating technology such as cloud computing and automation to streamline operations and improve efficiency. This has led to increased invest...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Automatic Data Processing, Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Intuit Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Paychex, Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for 15 additional companies

Detailed analysis

  • Description and key data for Automatic Data Processing, Inc., and factors influencing its performance in the industry
  • Description and key data for Intuit Inc., and factors influencing its performance in the industry
  • Description and key data for Paychex, Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 15 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry handles a large amount of sensitive data through digital systems. Any regulations regarding privacy and data security directly affect the industry.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit margins have been sustained by increased selling prices, reduced labor costs and new streams of revenue. This includes creating new digital services to meet changing c...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2016-2021)
  • Industry Tax Structure (2016-2021)
  • Income Statement (2016-2021)
  • Balance Sheet (2016-2021)
  • Liquidity Ratios (2016-2021)
  • Coverage Ratios (2016-2021)
  • Leverage Ratios  (2016-2021)
  • Operating Ratios (2016-2021)
  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Payroll & Bookkeeping Services in the US industry in United States in 2024?

The market size of the Payroll & Bookkeeping Services in the US industry in United States is $70.0bn in 2024.

How many businesses are there in the Payroll & Bookkeeping Services in the US industry in 2023?

There are 326k businesses in the Payroll & Bookkeeping Services in the US industry in United States, which has grown at a CAGR of 2.0 % between 2018 and 2023.

Has the Payroll & Bookkeeping Services in the US industry in United States grown or declined over the past 5 years?

The market size of the Payroll & Bookkeeping Services in the US industry in United States has been growing at a CAGR of 3.8 % between 2018 and 2023.

What is the forecast growth of the Payroll & Bookkeeping Services in the US industry in United States over the next 5 years?

Over the next five years, the Payroll & Bookkeeping Services in the US industry in United States is expected to grow.

What are the biggest companies in the Payroll & Bookkeeping Services in the US market in United States?

The biggest companies operating in the Payroll & Bookkeeping Services market in United States are Automatic Data Processing, Inc., Intuit Inc. and Paychex, Inc.

What does the Payroll & Bookkeeping Services in the US in United States include?

Payroll services and Billing services are part of the Payroll & Bookkeeping Services in the US industry.

Which companies have the highest market share in the Payroll & Bookkeeping Services in the US in United States?

The company holding the most market share in United States is Automatic Data Processing, Inc..

How competitive is the Payroll & Bookkeeping Services in the US industry in United States?

The level of competition is high and increasing in the Payroll & Bookkeeping Services in the US industry in United States.