Online Kitchenware Sales in the US - Market Research Report (2013-2028)
New York, United States
Last Updated: September 2023
NAICS OD5073Revenue
$10.4bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
44,314
Businesses
20,977
Wages
$XXX.Xm
Online Kitchenware Sales in the US industry analysis
Revenue for the Online Kitchenware Sales industry has seen substantial expansion over the five years to 2023, driven primarily by the boosted prevalence of e-commerce and income expansion. IBISWorld expects industry revenue to swell at a CAGR of 7.7% to $10.4 billion over the five years to 2023, including a 2.0% boost in revenue in 2023. However, strengthened competition from an influx of new entrants has intensified price competition, effectively reducing general industry profitability. Overall, IBISWorld expects industry profit, measured as earnings before interest and taxes, to account for 3.9% of revenue in 2023, which represents no change from 2018. While online kitchenware sales revenue has strengthened consistently over the past five years, COVID-19 has presented a unique opportunity to industry operators.Industry revenue has grown strongly during the period, including a surge in 2020 alone. The coronavirus outbreak significantly disrupted the broader retail sector, as traditional brick-and-mortar establishments were forced to cease operations in compliance with social distancing guidelines. That's why the percentage of business conducted online shot up in 2020, allowing online kitchenware sales operators to capture a larger share of revenue that would typically be allocated toward physical retail competitors. Nonetheless, more substantial demand gains were slightly offset by consumer spending dipping in 2020.Moving forward, online kitchenware sales revenue is forecast to continue expanding at a decelerated rate. Overall, IBISWorld expects revenue to inch up at a CAGR of 1.6% to $11.2 billion over the five years to 2028. In general, the outlook for e-commerce remains positive, but full-on adoption of online retail channels will likely require substantial infrastructure investment before significant rewards can be realized. However, the coronavirus outbreak has presented a unique opportunity for digital retailers to fill a demand void left by traditional brick-and-mortar retailers, which may permanently shift consumer preference in favor of e-commerce and other online service channels. Further, continued adoption of retail through mobile devices will likely amplify this encroachment impact. Similarly, anticipated boosts in per capita disposable income and consumer spending will drive digital and physical retail over the next five years.
Trends and Insights
- The e-commerce sector, particularly online kitchenware sales, has surged because of the pandemic, with mobile shopping and digital payments playing key roles. Millennials, high disposable incomes and a recovering housing market are supporting this growth trend.
- High-tech kitchen appliances encompass the second-largest share of online kitchenware sales, with increased incomes over the past five years driving purchases. Despite this, cookware still holds the largest market share, with household essentials and bakeware also seeing steady sales.
- Kitchenware stores often thrive in the Southeast, with Florida having most establishments because of its older, house-owning population. The Western region, specifically California's metropolitan areas, is also appealing for retailers.
- Online kitchenware retailers endure internal competition through identical product lines, requiring them to compete on price and customer service. To maintain competitiveness, operators must offer price match programs and superior after-sales service.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has grown at a CAGR of 7.7 % over the past five years, to reach an estimated $10.4bn in 2023.
Trends and Insights
COVID-19 turbocharges e-commerce as a shift towards mobile shopping is unveiled
- The e-commerce industry has seen a substantial expansion, with an unparalleled boost in 2020 amid the pandemic that led to the closure of traditional brick-and-mortar stores. Online kitchenware sellers' revenue is expected to spike by 20.6%, the most remarkable expansion in over ten years.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
E-commerce will experience growth but may endure challenges in logistics and supply
- The ongoing impacts of the global pandemic are pushing more consumers towards online shopping. This shift in purchasing habits will likely result in the expanded popularity of e-commerce over the next five years.
Biggest companies in the Online Kitchenware Sales in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Williams-Sonoma, Inc. | 782.5 | 111.3 | 14.2 | |
The Webstaurant Store, Inc. | 190.8 | 7.9 | 4.1 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Cookware, Kitchen appliances and electronics and Bakeware. Cookware is the largest segment of the Online Kitchenware Sales in the US.
Trends and Insights
High-tech gadgets fuel kitchen appliance sales boom
- Kitchen appliances and electronics comprise the largest share of online kitchenware sales, attributing to 40.2% of 2023's industry revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Home Furnishings Stores in the US
- Department Stores in the US
- Used Goods Stores in the US
Complementors
- E-Commerce & Online Auctions in the US
International industries
- Home Furnishings Stores in Canada
- Houseware Retailing in Australia
- Furniture, Lighting & Homeware Retailers in the UK
Table of Contents
About this industry
Industry definition
This industry retails a range of home furnishing goods, including cookware, glassware, dinnerware and decorative accessories, via the internet. Merchandise is purchased from domestic (in some cases international) manufacturers and wholesalers, and then sold to the public online.
What's included in this industry?
Retailing metal cookwareRetailing metal bakewareRetailing kitchen tools and gadgetsRetailing blenders and other food processorsRetailing cutleryRetailing glasswareRetailing other kitchen accessoriesCompanies
Williams-Sonoma, Inc.The Webstaurant Store, Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
BIG-BOX STOREBRICK- AND-MORTAR STORECHATBOTIndustry Code
NAICS 45411 - Online Kitchenware Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The e-commerce sector, particularly online kitchenware sales, has surged because of the pandemic, with mobile shopping and digital payments playing key roles. Millennials, hi...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
High-tech kitchen appliances encompass the second-largest share of online kitchenware sales, with increased incomes over the past five years driving purchases. Despite this, ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Kitchenware stores often thrive in the Southeast, with Florida having most establishments because of its older, house-owning population. The Western region, specifically Cali...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each state in 2023
- Number and share of revenue each state accounts for in 2023
- Number and share of wages each state accounts for in 2023
- Number and share of employees in each state in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Online kitchenware retailers endure internal competition through identical product lines, requiring them to compete on price and customer service. To maintain competitiveness...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There’s only one major player in the Online Kitchenware Sales industry holding at least 5.0% market share. That company is Williams-Sonoma, which comprises just over 10.0% ma...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Williams-Sonoma, Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of The Webstaurant Store, Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Williams-Sonoma, Inc., and factors influencing its performance in the industry
- Description and key data for The Webstaurant Store, Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Streamlined Sales and Use Tax Agreement, upheld by a Supreme Court ruling, requires online retailers to collect sales tax. Additional laws mandate timely shipment of good...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Despite growth in online kitchenware sales, profit have remained relatively constant because of internal competition and boosted inventory purchases. Large competitors tend t...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Industry Multiples (2016-2021)
- Industry Tax Structure (2016-2021)
- Income Statement (2016-2021)
- Balance Sheet (2016-2021)
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Kitchenware Sales in the US industry in United States in 2024?
The market size of the Online Kitchenware Sales in the US industry in United States is $10.4bn in 2024.
How many businesses are there in the Online Kitchenware Sales in the US industry in 2023?
There are 20,977 businesses in the Online Kitchenware Sales in the US industry in United States, which has grown at a CAGR of 10.0 % between 2018 and 2023.
Has the Online Kitchenware Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Kitchenware Sales in the US industry in United States has been growing at a CAGR of 7.7 % between 2018 and 2023.
What is the forecast growth of the Online Kitchenware Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Kitchenware Sales in the US industry in United States is expected to grow.
What are the biggest companies in the Online Kitchenware Sales in the US market in United States?
The biggest companies operating in the Online Kitchenware Sales market in United States are Williams-Sonoma, Inc. and The Webstaurant Store, Inc.
What does the Online Kitchenware Sales in the US in United States include?
Retailing metal cookware and Retailing metal bakeware are part of the Online Kitchenware Sales in the US industry.
Which companies have the highest market share in the Online Kitchenware Sales in the US in United States?
The company holding the most market share in United States is Williams-Sonoma, Inc..
How competitive is the Online Kitchenware Sales in the US industry in United States?
The level of competition is high and increasing in the Online Kitchenware Sales in the US industry in United States.
