Online Home Furnishing Sales in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS OD5072Revenue
$16.3bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
96,928
Businesses
50,343
Wages
$XXX.Xm
Online Home Furnishing Sales in the US industry analysis
Over the past five years, various trends have supported revenue growth for the Online Home Furnishings industry. While the popularity of online shopping was already growing, COVID-19 triggered a significant rise in online sales. With lockdowns and social distancing mandates in place, individuals spent increased time at home, focusing on improving their living spaces. This shift caused a notable increase in demand for home furnishings via online channels, particularly as physical stores were either closed or operating at reduced capacity. Additionally, demographic shifts have played a crucial role; Millennials and Gen Z, who are comfortable with digital platforms and value convenience and customization, have driven much of the online sales growth. Escalating competition has also pushed retailers to innovate and differentiate through unique product offerings, superior customer service and eco-friendly practices, compelling the industry to evolve rapidly. Overall, industry revenue is expected to have grown at a CAGR of 10.6% to $16.3 billion over the past five years, including an expected bump of 4.0% in 2024 alone.
Trends and Insights
- Technological innovation is boosting sales for online home furnishing retailers. The ability to purchase home furnishings online has become easier and more attractive.
- Kitchen and textile products remain strong through highs and lows. These items have a short life span which means they are replaced more frequently and they are nondiscretionary household appliances.
- The Southeast region has the highest concentration of establishments. This region is the most heavily populated in the US, making it a strategic place for online retailers to locate.
- Strong price competition limits profit. Comparing prices online is now easier and faster, enabling businesses to raise their prices and increase revenue.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 10.6 % over the past five years, to reach an estimated $16.3bn in 2024.
Trends and Insights
Online home furnishing sales skyrocketed during lockdowns
- In 2020 and into 2021, widespread lockdowns and social distancing measures in response to COVID-19, forced people to spend more time at home.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Consumers will continue to shift towards online shopping
- The continued growth in the popularity of online shopping will significantly impact the Online Home Furnishings industry over the next five years. As more consumers shift to e-commerce for convenience, variety and ease of comparison, the market will expand, creating substantial revenue opportunities.
Biggest companies in the Online Home Furnishing Sales in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Williams-Sonoma, Inc. | 5,718.1 | 1,030.8 | 18.0 | |
Bed Bath & Beyond Inc. | 1,535.2 | -20.9 | -1.4 | |
Walmart Inc. | 1,529.4 | 48.2 | 3.2 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Textile products, Kitchenware and Decorative accessories. Textile products is the largest segment of the Online Home Furnishing Sales in the US.
Trends and Insights
Decorative accessories maintain their popularity
- Decorative accessories encompass home items that are meant to stylishly accent a room, including lamps, lampshades, mirrors, picture frames, clocks, vases and similar items.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Home Furnishings Stores in the US
- Used Goods Stores in the US
Complementors
- Household Furniture Manufacturing in the US
- Home Furnishing Wholesaling in the US
- Furniture Stores in the US
International industries
- Home Furnishings Stores in Canada
- Manchester Retailing in Australia
- Manchester Retailing in New Zealand
- Carpet, Rug & Curtain Retailers in the UK
- Online Home Furnishing Retailing in the UK
Table of Contents
About this industry
Industry definition
This industry retails a range of home furnishing goods, such as curtains, draperies, blinds, shades and decorative accessories, via the internet. Merchandise is purchased from domestic, or in some cases international, manufacturers and wholesalers and is then sold to the public online.
What's included in this industry?
Textile productsKitchenwareDecorative accessoriesWindow coveringsOther household and personal goodsCompanies
Williams-Sonoma, Inc.Bed Bath & Beyond Inc.Walmart Inc.Purchase this report to view all 5 major companies in this industry.
Related Terms
BRICK-AND-MORTARBROADBANDE-TAILERIndustry Code
NAICS 45411 - Online Home Furnishing Sales in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Technological innovation is boosting sales for online home furnishing retailers. The ability to purchase home furnishings online has become easier and more attractive.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Kitchen and textile products remain strong through highs and lows. These items have a short life span which means they are replaced more frequently and they are nondiscretion...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast region has the highest concentration of establishments. This region is the most heavily populated in the US, making it a strategic place for online retailers to...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Strong price competition limits profit. Comparing prices online is now easier and faster, enabling businesses to raise their prices and increase revenue.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
William-Sonoma is a major company in the industry because of its large scope of operations. It covers four different industries which are home furnishing, kitchenware, cookwa...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Williams-Sonoma, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Bed Bath & Beyond Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Walmart Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Williams-Sonoma, Inc., and factors influencing its performance in the industry
- Description and key data for Bed Bath & Beyond Inc., and factors influencing its performance in the industry
- Description and key data for Walmart Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Companies that operate online retail websites are required to maintain proper data security practices. This ensures that customer information remains safe which helps encoura...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit has increased over the past five years along with rising revenue. However, as competition heats up in the coming years, profit will be pressured.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Online Home Furnishing Sales in the US industry in United States in 2024?
The market size of the Online Home Furnishing Sales in the US industry in United States is $16.3bn in 2024.
How many businesses are there in the Online Home Furnishing Sales in the US industry in 2024?
There are 50,343 businesses in the Online Home Furnishing Sales in the US industry in United States, which has grown at a CAGR of 14.2 % between 2019 and 2024.
Has the Online Home Furnishing Sales in the US industry in United States grown or declined over the past 5 years?
The market size of the Online Home Furnishing Sales in the US industry in United States has been growing at a CAGR of 10.6 % between 2019 and 2024.
What is the forecast growth of the Online Home Furnishing Sales in the US industry in United States over the next 5 years?
Over the next five years, the Online Home Furnishing Sales in the US industry in United States is expected to grow.
What are the biggest companies in the Online Home Furnishing Sales in the US market in United States?
The biggest companies operating in the Online Home Furnishing Sales market in United States are Williams-Sonoma, Inc., Bed Bath & Beyond Inc. and Walmart Inc.
What does the Online Home Furnishing Sales in the US in United States include?
Textile products and Kitchenware are part of the Online Home Furnishing Sales in the US industry.
Which companies have the highest market share in the Online Home Furnishing Sales in the US in United States?
The company holding the most market share in United States is Williams-Sonoma, Inc..
How competitive is the Online Home Furnishing Sales in the US industry in United States?
The level of competition is high and steady in the Online Home Furnishing Sales in the US industry in United States.
