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Industrial Equipment Rental & Leasing in the US - Market Research Report (2014-2029)

Jared Ristoff Jared Ristoff New York, United States Last Updated: November 2024 NAICS 53249

Revenue

$49.0bn

2024

$49.0bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

111k

Businesses

5,323

Wages

$X.Xbn

Industrial Equipment Rental & Leasing in the US industry analysis

Industrial equipment rental and leasing companies offer a range of products, including industrial machinery, certain construction equipment, entertainment products and medical devices, for fixed-term use. The variety of rented or leased products mitigates economic fluctuations from affecting demand from any market. Expanding industrial production, coupled with increased construction activity, bolstered industry performance. However, the onset of COVID-19 and declining downstream demand caused revenue to sink in 2020. Industrial equipment rental and leasing providers have since recovered as downstream markets experienced renewed demand. Revenue will climb at a CAGR of 2.0% to $49.0 billion through the end of 2024 and is set to gain 2.6% in 2024 alone.

Trends and Insights

  • Technological innovation and changing consumer preferences drive demand for rentals in automation, robotics and data-driven hardware. As consumers opt for more sustainable solutions, companies invest in environmentally friendly equipment rentals, justifying premium rental rates.
  • The industrial rental industry remains resilient because of the necessity of the products manufactured by its clients. Farming and manufacturing operations use specialized machinery to produce essential goods, meaning demand for equipment rental remains relatively stable.
  • The Southeast region's mild climate and pro-business regulations create an essential equipment rental and leasing market. The conditions allow for continuous industrial activities, leading to constant demand for industrial equipment.
  • The industrial equipment rental and leasing market is highly fragmented, serving diverse types of machinery to different sectors. Given the varied industrial needs for equipment ranging from forklifts to excavators, the market share distribution is widespread, with numerous companies operating in the space.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 2.0 % over the past five years, to reach an estimated $49.0bn in 2024.

Trends and Insights

Demand for custom and highly specific equipment is climbing

  • The need for specific equipment for intricate tasks is increasing in numerous construction and infrastructure projects. Strengthening demand for cranes with greater reaching capabilities or improved lifting capacity in high-rise buildings or bridge construction are examples of this.
  • Additional trends and insights available with purchase
Industrial Equipment Rental & Leasing in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Equipment rental will prosper from a better economic environment

  • The US economy is expected to strengthen over the next five years, boosting demand for infrastructure projects and resource extraction activities, vital to driving demand for industrial equipment.

Biggest companies in the Industrial Equipment Rental & Leasing in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
United Rentals, Inc.
5,491.9
1,471.1
26.8
Sunbelt Rentals Exchange Inc.
4,924.5
1,151.6
23.4
Herc Holdings Inc.
1,036.2
156.5
15.1

To view the market share and analysis for all 35 top companies in this industry, view purchase options.

Products & Services Segmentation

Industrial Equipment Rental & Leasing in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including General industrial equipment rental, Light construction equipment rental and Medical equipment rental . General industrial equipment rental is the largest segment of the Industrial Equipment Rental & Leasing in the US.

Trends and Insights

The industry broadly covers various industrial goods

  • Agricultural and farm equipment, commercial trucks and vehicles, manufacturing and textile machinery and metalworking machinery are just a few examples of the different industrial products, equipment and machinery that businesses rent.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry includes enterprises that primarily rent or lease nonconsumer machinery and equipment (except heavy construction, transportation, mining and forestry machinery and office equipment).

What's included in this industry?

General industrial equipment rentalLight construction equipment rental Medical equipment rental Audiovisual equipment rental Industrial energy equipment and pumps rental Theatrical and motion picture rental Retail sales, product delivery and repairRental of other products

Companies

United Rentals, Inc.Sunbelt Rentals Exchange Inc.Herc Holdings Inc.

Purchase this report to view all 35 major companies in this industry.

Related Terms

LEASERENTNONEMPLOYEROFFSHORE

Industry Code

NAICS 2017

NAICS 53249 - Industrial Equipment Rental & Leasing in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Technological innovation and changing consumer preferences drive demand for rentals in automation, robotics and data-driven hardware. As consumers opt for more sustainable so...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The industrial rental industry remains resilient because of the necessity of the products manufactured by its clients. Farming and manufacturing operations use specialized ma...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Southeast region's mild climate and pro-business regulations create an essential equipment rental and leasing market. The conditions allow for continuous industrial activ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industrial equipment rental and leasing market is highly fragmented, serving diverse types of machinery to different sectors. Given the varied industrial needs for equipm...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Local enterprises with one rental facility are typical of the industry. These companies often cater to a select group of industrial and construction markets and have a solid ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of United Rentals, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Sunbelt Rentals Exchange Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Herc Holdings Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 32 additional companies

Detailed analysis

  • Description and key data for United Rentals, Inc., and factors influencing its performance in the industry
  • Description and key data for Sunbelt Rentals Exchange Inc., and factors influencing its performance in the industry
  • Description and key data for Herc Holdings Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 32 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Private investments in industrial equipment, software and manufacturing structures are crucial for integrating new technologies and increasing operational efficiency. A gain ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Employees are pivotal in upholding industrial equipment rental industry customer service standards. By aiding in moving equipment, sharing product knowledge, finalizing renta...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Industrial Equipment Rental & Leasing in the US industry in United States in 2024?

The market size of the Industrial Equipment Rental & Leasing in the US industry in United States is $49.0bn in 2024.

How many businesses are there in the Industrial Equipment Rental & Leasing in the US industry in 2024?

There are 5,323 businesses in the Industrial Equipment Rental & Leasing in the US industry in United States, which has grown at a CAGR of 1.3 % between 2019 and 2024.

Has the Industrial Equipment Rental & Leasing in the US industry in United States grown or declined over the past 5 years?

The market size of the Industrial Equipment Rental & Leasing in the US industry in United States has been growing at a CAGR of 2.0 % between 2019 and 2024.

What is the forecast growth of the Industrial Equipment Rental & Leasing in the US industry in United States over the next 5 years?

Over the next five years, the Industrial Equipment Rental & Leasing in the US industry in United States is expected to grow.

What are the biggest companies in the Industrial Equipment Rental & Leasing in the US market in United States?

The biggest companies operating in the Industrial Equipment Rental & Leasing market in United States are United Rentals, Inc., Sunbelt Rentals Exchange Inc. and Herc Holdings Inc.

What does the Industrial Equipment Rental & Leasing in the US in United States include?

General industrial equipment rental and Light construction equipment rental are part of the Industrial Equipment Rental & Leasing in the US industry.

Which companies have the highest market share in the Industrial Equipment Rental & Leasing in the US in United States?

The company holding the most market share in United States is United Rentals, Inc..

How competitive is the Industrial Equipment Rental & Leasing in the US industry in United States?

The level of competition is high and increasing in the Industrial Equipment Rental & Leasing in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Tool & Equipment Rental in the US
  • Heavy Equipment Rental in the US

Complementors

  • Finance and Insurance in the US
  • Hand Tool Manufacturing in the US

International industries

  • Industrial Equipment Rental & Leasing in Canada
  • Machinery and Scaffolding Rental in Australia
  • Heavy Machinery and Scaffolding Rental and Hiring in New Zealand
  • Construction Equipment Rental & Leasing in the UK
  • Construction Equipment Rental & Leasing in Germany

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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