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Independent Label Music Production in the US - Market Research Report (2014-2029)

Gabriel Seiler Gabriel Seiler New York, United States Last Updated: April 2024 NAICS 51221

Revenue

$356.0m

2024

$351.6m

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,417

Businesses

834

Wages

$XX.Xm

Independent Label Music Production in the US industry analysis

Independent labels have struggled to adapt to the rise of streaming services as a replacement for album sales. The convenience and expansive library of music at one flat price has resonated with the demands of the modern music listener, but poor monetization and low per-minute royalties have led to steady losses for labels and artists. Because of these challenges, industry-wide revenue has been falling at an average annualized 2.1% over the past five years and is expected to total $356.0 million in 2023, when revenue will drop by an estimated 1.4%.As consumers continue to transition over, indie labels are adapting by emphasizing merchandising, touring and streaming. The COVID-19 pandemic and associated shutdowns severely limited these sources, though, and many labels found themselves especially in the red in 2020. Still, younger listeners have been staunch supporters of smaller artists and have continued to elevate the industry's music to a higher level of popularity. Returning concert activity and merchandising brought back some revenue in the years following the pandemic, but falling per capita disposable income in 2022 tempered growth. This competitive atmosphere has contributed to some compression in profit, which will drop from 9.3% in 2018 to 9.1% in 2023.In an effort to stop revenue contraction, indie labels will focus on nontraditional revenue streams and in-person events over the next five years. Recent updates from the US Copyright Office have elevated royalty rates from streaming, alleviating the biggest challenge in recent years. Combined with a rise in album sales, independent labels can expect some much-needed breathing room. While revenue will still decline, new contracts with artists can better position labels to avoid losses. Overall, revenue is forecast to decline an annualized 1.3% to $333.0 million over the five years to 2028.

Trends and Insights

  • Streaming has ultimately stifled revenue. Low royalty rates have not made up for lost album sales, though this may change as new standards from the US Copyright Office support labels and artists.
  • Streaming is dominating. The brand-new update to mechanical royalty rates will help labels generate revenue from platforms like Spotify and Apple Music better than ever before.
  • California has the most indie labels. Los Angeles serves as a magnet for talent, giving labels in the area a steady flow of potential talent.
  • Indie labels can't compete with the Big Three. Sony, Warner and Universal Music Group dominate the music industry, so indie labels are forced to compete with each other by crafting strong reputations and curating popular artist lineups.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 2.1 % over the past five years, to reach an estimated $356.0m in 2024.

Trends and Insights

Streaming services pull ahead

  • Consumers have had their desires for a varied supply of old and new music met by streaming platforms like Spotify and Apple Music.
  • Additional trends and insights available with purchase
Independent Label Music Production in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

Album sales will return to growth

  • Physical album sales are projected to rise an annualized 2.3% through the end of 2028, restoring some of the industry's most high-margin revenue.

Biggest companies in the Independent Label Music Production in the US

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Concord Music Group
26.5
2.5
9.4

To view the market share and analysis for all 1 top companies in this industry, view purchase options.

Products & Services Segmentation

Independent Label Music Production in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Physical sales (including CDs, vinyl, cassette tapes), Digital album sales and Digital track sales. Physical sales (including CDs, vinyl, cassette tapes) is the largest segment of the Independent Label Music Production in the US.

Trends and Insights

Digital sales continue to decline

  • Digital sales of singles and albums have continued to become obsolete in the face of more flexible alternatives.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Independent record labels find musical talent, finance the production of music and distribute recordings to retail and digital outlets. These labels have smaller budgets and operations than those of major labels, and independent labels frequently outsource manufacturing and distribution of physical records. Major labels are included in the Major Label Music Production industry (IBISWorld report 51222).

What's included in this industry?

Financing of musical projectsProduction of master recordingsOwnership and sale of copyrighted music for licensing purposes

Companies

Concord Music Group

Purchase this report to view all 1 major companies in this industry.

Related Terms

LABEL360 DEALINDIEDIGITAL DOWNLOADONLINE STREAMING

Industry Code

NAICS 2017

NAICS 512230 - Independent Label Music Production in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Streaming has ultimately stifled revenue. Low royalty rates have not made up for lost album sales, though this may change as new standards from the US Copyright Office suppor...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Streaming is dominating. The brand-new update to mechanical royalty rates will help labels generate revenue from platforms like Spotify and Apple Music better than ever befor...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

California has the most indie labels. Los Angeles serves as a magnet for talent, giving labels in the area a steady flow of potential talent.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Indie labels can't compete with the Big Three. Sony, Warner and Universal Music Group dominate the music industry, so indie labels are forced to compete with each other by cr...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Concord has been buying other labels. While Concord's steady expansion of its copyright roster shows its success, acquisition activity is still driven primarily by the Big Th...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Concord Music Group's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Concord Music Group, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Intellectual property is secure. Labels can rest easy knowing their artists' hard work is protected by both US and international law. When breaches happen, trade organization...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit has declined alongside album sales. New revenue from streaming has buoyed profit but isn't enough to make up for the loss of high-margin physical and digital album sal...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Independent Label Music Production in the US industry in United States in 2024?

The market size of the Independent Label Music Production in the US industry in United States is $356.0m in 2024.

How many businesses are there in the Independent Label Music Production in the US industry in 2024?

There are 834 businesses in the Independent Label Music Production in the US industry in United States, which has declined at a CAGR of 0.2 % between 2019 and 2024.

Has the Independent Label Music Production in the US industry in United States grown or declined over the past 5 years?

The market size of the Independent Label Music Production in the US industry in United States has been declining at a CAGR of 2.1 % between 2019 and 2024.

What is the forecast growth of the Independent Label Music Production in the US industry in United States over the next 5 years?

Over the next five years, the Independent Label Music Production in the US industry in United States is expected to decline.

What are the biggest companies in the Independent Label Music Production in the US market in United States?

The biggest company operating in the Independent Label Music Production market in United States is Concord Music Group

What does the Independent Label Music Production in the US in United States include?

Financing of musical projects and Production of master recordings are part of the Independent Label Music Production in the US industry.

Which companies have the highest market share in the Independent Label Music Production in the US in United States?

The company holding the most market share in United States is Concord Music Group.

How competitive is the Independent Label Music Production in the US industry in United States?

The level of competition is moderate and increasing in the Independent Label Music Production in the US industry in United States.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Major Label Music Production in the US

Complementors

  • Audio Production Studios in the US
  • Musical Groups & Artists in the US
  • Performers & Creative Artists in the US

International industries

  • Global Music Production and Distribution
  • Music Publishing in Canada
  • Music Publishing and Sound Recording in Australia
  • Sound Recording & Music Publishing in the UK

View all industries in United States

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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