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Home Furnishing Wholesaling in the US - Market Research Report (2014-2029)

Alexia Moreno Zambrano Alexia Moreno Zambrano New York, United States Last Updated: January 2024 NAICS 42322

Revenue

$75.3bn

2024

$75.3bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

91,280

Businesses

11,067

Wages

$X.Xbn

Home Furnishing Wholesaling in the US industry analysis

The home furnishing wholesaling industry has weakened in recent years as the value of private residential and nonresidential construction has fallen. At the same time, e-commerce sales, which facilitate sales that bypass wholesalers, have risen. Declines in the value of construction slow the development of new houses and harm demand for home furnishings to decorate them. While the industry was buoyed from the worst of the pandemic by boosted investment in home improvement, large inflation-related drops in 2022 and 2023 offset any previous gains. Growing economic uncertainty and weaker disposable income led consumers to lower non-essential purchases, causing revenue and profit to shrink. Revenue has been falling at an estimated CAGR of 1.5% to $75.3 billion through 2024, including a 0.3% gain that year alone.

Trends and Insights

  • Lower construction values harm demand for wholesalers. Decreases in the number of housing starts lessens demand for home furnishings, especially flooring.
  • Nearly half of the industry's revenue comes from flooring and floor coverings sales. These products are highly popular among construction companies, are bought in bulk and come with a high price tag because of their long life span.
  • The West is the main region for home furnishings wholesaling. Many of the industry's products are constructed in lower-wage Asian nations, so access to seaports in Los Angeles and San Francisco is key.
  • Wholesalers are being skipped over. Whether manufacturers are going directly to retailers or overseas competitors selling directly to consumers, wholesalers are losing their position as an integral part of the supply chain.
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Everything you need in one report

  • Reliable market estimates from 2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Powerful SWOT, Porter’s Five Forces and risk management frameworks
  • Online membership platform with PDF, Word, Excel and PPT exports

Industry Overview

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 1.5 % over the past five years, to reach an estimated $75.3bn in 2024.

Trends and Insights

Current economic conditions harm demand

  • Home furnishing products are widely considered to be discretionary in nature. As a result, demand for these products varies greatly based on macroeconomic trends.
  • Additional trends and insights available with purchase
Home Furnishing Wholesaling in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Stabilizing economic conditions creates growth opportunities

  • The ongoing economic recovery is forecast to continue over the coming years.

Biggest companies in the Home Furnishing Wholesaling in the US

Company
Market Share (%)
2024
Revenue ($m)
2024
Profit ($m)
2024
Profit Margin (%)
2024
Shaw Industries Group, Inc.
4,657.5
672.7
14.4
Mohawk Industries, Inc.
2,025.8
229.7
11.3
Newell Brands Inc.
1,650.7
54.0
3.3

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Home Furnishing Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Flooring and floor coverings, Linens, bedding and other household textiles and Window treatments. Flooring and floor coverings is the largest segment of the Home Furnishing Wholesaling in the US.

Trends and Insights

Flooring and floor coverings are lucrative

  • Flooring and floor coverings are the most popular products sold by wholesalers, accounting for close to half of the industry's revenue.
  • More insights available in the full report

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Competitors

  • Furniture Wholesaling in the US

Complementors

  • Textile Mills in the US
  • Carpet Mills in the US
  • Ceramics Manufacturing in the US
  • Glass Product Manufacturing in the US
  • Hand Tool & Cutlery Manufacturing in the US
  • Blind & Shade Manufacturing in the US

International industries

  • Furniture & Furnishings Wholesaling in Canada
  • Furniture and Floor Covering Wholesaling in Australia
  • Kitchen and Diningware Wholesaling in Australia
  • Furniture and Floor Covering Wholesaling in New Zealand
  • Furniture, Carpet & Lighting Wholesaling in the UK

View all industries in United States

Table of Contents

About this industry

Industry definition

This industry wholesales a broad range of furnishings for homes, including carpets, curtains, floor coverings, kitchen utensils, rugs and window shades. Wholesalers purchase goods from domestic and international manufacturers and then sell them to department stores, furnishing specialty shops and other businesses. This industry excludes furniture wholesaling.

What's included in this industry?

Carpet wholesalingFloor cover wholesalingDrapery wholesalingCurtain wholesalingChinaware wholesalingGlassware wholesalingHousehold-type cooking utensil wholesalingLamp wholesalingBed, bath and table linen wholesaling Window blinds and shades wholesaling

Companies

Shaw Industries Group, Inc.Mohawk Industries, Inc.Newell Brands Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

VERTICAL INTEGRATIONWHOLESALE BYPASSELECTRONIC DATA INTERCHANGE (EDI)RADIO-FREQUENCY IDENTIFICATION (RFID)

Industry Code

NAICS 2017

NAICS 42322 - Home Furnishing Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Lower construction values harm demand for wholesalers. Decreases in the number of housing starts lessens demand for home furnishings, especially flooring.

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Nearly half of the industry's revenue comes from flooring and floor coverings sales. These products are highly popular among construction companies, are bought in bulk and co...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West is the main region for home furnishings wholesaling. Many of the industry's products are constructed in lower-wage Asian nations, so access to seaports in Los Angele...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Wholesalers are being skipped over. Whether manufacturers are going directly to retailers or overseas competitors selling directly to consumers, wholesalers are losing their ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Vertical integration is key. Major companies like Shaw are able to help cushion the slim profit margins by owning their own carpet mills and lowering purchasing costs.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Shaw Industries Group, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Mohawk Industries, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Newell Brands Inc.'s performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Shaw Industries Group, Inc., and factors influencing its performance in the industry
  • Description and key data for Mohawk Industries, Inc., and factors influencing its performance in the industry
  • Description and key data for Newell Brands Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Consumer Product Safety Commission ensures products are fit for use. The American Home Furnishings Alliance lobbies for manufacturers, retailers and wholesalers to get sa...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profit will continue to contract. Rising input costs and fierce price competition will continue to compress margins for wholesalers, who already face low profit.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2017-2022)
  • Industry Tax Structure (2017-2022)
  • Income Statement (2017-2022)
  • Balance Sheet (2017-2022)
  • Liquidity Ratios (2017-2022)
  • Coverage Ratios (2017-2022)
  • Leverage Ratios  (2017-2022)
  • Operating Ratios (2017-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Home Furnishing Wholesaling in the US industry in United States in 2024?

The market size of the Home Furnishing Wholesaling in the US industry in United States is $75.3bn in 2024.

How many businesses are there in the Home Furnishing Wholesaling in the US industry in 2024?

There are 11,067 businesses in the Home Furnishing Wholesaling in the US industry in United States, which has declined at a CAGR of 2.3 % between 2019 and 2024.

Has the Home Furnishing Wholesaling in the US industry in United States grown or declined over the past 5 years?

The market size of the Home Furnishing Wholesaling in the US industry in United States has been declining at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the Home Furnishing Wholesaling in the US industry in United States over the next 5 years?

Over the next five years, the Home Furnishing Wholesaling in the US industry in United States is expected to grow.

What are the biggest companies in the Home Furnishing Wholesaling in the US market in United States?

The biggest companies operating in the Home Furnishing Wholesaling market in United States are Shaw Industries Group, Inc., Mohawk Industries, Inc. and Newell Brands Inc.

What does the Home Furnishing Wholesaling in the US in United States include?

Carpet wholesaling and Floor cover wholesaling are part of the Home Furnishing Wholesaling in the US industry.

Which companies have the highest market share in the Home Furnishing Wholesaling in the US in United States?

The company holding the most market share in United States is Shaw Industries Group, Inc..

How competitive is the Home Furnishing Wholesaling in the US industry in United States?

The level of competition is moderate and increasing in the Home Furnishing Wholesaling in the US industry in United States.