Celebrity & Sports Agents in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: May 2024
NAICS 71141Revenue
$15.2bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
58,191
Businesses
38,416
Wages
$X.Xbn
Celebrity & Sports Agents in the US industry analysis
Celebrity and sports agents generate revenue by managing musicians, actors, athletes, writers and other public figures. Agents' commissions are earned through negotiating employment contracts between clients and employers, with the agent earning a percentage of the agreed deal. Success is driven by the strength of downstream industries, which rely on aggregate consumer spending. Over the past five years, consumers benefited from steadily rising disposable income, which generated more significant revenue for downstream markets, increasing the frequency of contract deals. The onset of COVID-19 disrupted growth and led industry revenue to sharply decline in 2020. Revenue growth quickly recovered, exceeding the pre-pandemic total, as consumers fulfilled pent-up demand for in-person entertainment events. Easing economic uncertainty encouraged corporations to resume advertisement spending. This growth trajectory is anticipated to continue, with industry revenue growing at a CAGR of 2.8% to $15.2 billion over the past five years, including anticipated growth of 0.4% in 2024.
Trends and Insights
- Increased consumer spending fueled fast recovery post-pandemic. Agencies suffered temporary losses following the outbreak of COVID-19 but recovered rapidly due to pent-up consumer demand supporting entertainment industries.
- Growth in social media fuels alternative service demand. The rise of social media as a force for brand exposure fuels newfound demand for social media managers of prominent celebrities and artists.
- Regions with large population hubs attract more industry establishments. Athletes and celebrities favor large population hubs thanks to their proximity to a larger customer base.
- Competitive pricing fuels higher internal competition. Agents and managers compete internally primarily based on price point to be able to capture more clients.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.8 % over the past five years, to reach an estimated $15.2bn in 2024.
Trends and Insights
Steady demand for sports and entertainment strengthens performance
- Sports agents and celebrity managers are highly dependent on steady consumption of sporting events, live performances and athletic participation to ensure a steady cash flow from their clients.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Positive economic conditions help maintain growth
- The industry has significant dependence on consumer activity and investment into sports, entertainment and recreational activities.
Biggest companies in the Celebrity & Sports Agents in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Endeavor LLC | 1,715.8 | 220.7 | 12.9 | |
Creative Artists Agency, Llc | 649.8 | 44.7 | 6.9 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Representation services, Career management services and Licensing and contract services. Representation services is the largest segment of the Celebrity & Sports Agents in the US.
Trends and Insights
Volatile economic conditions dampen demand for representation services
- This product segment generates revenue from the sale of representation services to interested clients, with these services provided to clients by a licensed agent.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Law Firms in the US
Complementors
- Tax Preparation Services in the US
- Sports Franchises in the US
- Performers & Creative Artists in the US
International industries
- Movie, TV & Video Production in Canada
Table of Contents
About this industry
Industry definition
This industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.
What's included in this industry?
Representation ServicesCareer Management ServicesLicensing and Contract ServicesCareer advice and financial planning servicesCompanies
Endeavor LLCCreative Artists Agency, LlcPurchase this report to view all 2 major companies in this industry.
Related Terms
SALARY CAPTALENT AGENTSCREEN ACTORS GUILD (SAG)Industry Code
NAICS 71141 - Celebrity & Sports Agents in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Increased consumer spending fueled fast recovery post-pandemic. Agencies suffered temporary losses following the outbreak of COVID-19 but recovered rapidly due to pent-up con...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Growth in social media fuels alternative service demand. The rise of social media as a force for brand exposure fuels newfound demand for social media managers of prominent c...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Regions with large population hubs attract more industry establishments. Athletes and celebrities favor large population hubs thanks to their proximity to a larger customer b...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competitive pricing fuels higher internal competition. Agents and managers compete internally primarily based on price point to be able to capture more clients.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Two companies own slightly more than 10.0% share of the market. For Endeavor LLC and Creative Artists Agency (CAA), favorable location near metropolitan hubs creates high exp...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Endeavor LLC's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Creative Artists Agency, Llc's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Endeavor LLC, and factors influencing its performance in the industry
- Description and key data for Creative Artists Agency, Llc, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Growth in advertising expenditure benefits client exposure. For athletes and celebrities alike, more advertising expenditure helps grow their brand to a wider array of consum...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Volatile economic conditions negatively affect profitability. If the economy is doing poorly, consumers will be less inclined to spend their disposable income on discretionar...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Celebrity & Sports Agents in the US industry in United States in 2024?
The market size of the Celebrity & Sports Agents in the US industry in United States is $15.2bn in 2024.
How many businesses are there in the Celebrity & Sports Agents in the US industry in 2024?
There are 38,416 businesses in the Celebrity & Sports Agents in the US industry in United States, which has declined at a CAGR of 1.4 % between 2019 and 2024.
Has the Celebrity & Sports Agents in the US industry in United States grown or declined over the past 5 years?
The market size of the Celebrity & Sports Agents in the US industry in United States has been growing at a CAGR of 2.8 % between 2019 and 2024.
What is the forecast growth of the Celebrity & Sports Agents in the US industry in United States over the next 5 years?
Over the next five years, the Celebrity & Sports Agents in the US industry in United States is expected to grow.
What are the biggest companies in the Celebrity & Sports Agents in the US market in United States?
The biggest companies operating in the Celebrity & Sports Agents market in United States are Endeavor LLC and Creative Artists Agency, Llc
What does the Celebrity & Sports Agents in the US in United States include?
Representation Services and Career Management Services are part of the Celebrity & Sports Agents in the US industry.
Which companies have the highest market share in the Celebrity & Sports Agents in the US in United States?
The company holding the most market share in United States is Endeavor LLC.
How competitive is the Celebrity & Sports Agents in the US industry in United States?
The level of competition is high and steady in the Celebrity & Sports Agents in the US industry in United States.
