Business Coaching in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: September 2024
NAICS 61143Revenue
$14.1bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
115k
Businesses
80,490
Wages
$X.Xbn
Business Coaching in the US industry analysis
Over the past five years, business coaching agencies have faced unprecedented volatility. Many downstream companies had to tighten their budgets when the COVID-19 pandemic hit, dragging down revenue for business coaches. Some coaches managed to mitigate losses by shifting their services online, but others weren't able to invest in the necessary platforms quickly enough. Many newly unemployed workers sought business coaching to improve their job prospects, but the size of this market wasn't large enough to offset declining demand from coaches' top clients. Strong economic recovery and mass rehirings brought business coaches revenue growth that more than offset 2020's losses, but recent inflation has forced clients to cut spending on business coaching services again. Revenue has slumped at a CAGR of 0.3% to an estimated $14.1 billion over the five years through 2024, when revenue will dip 0.4%.
Trends and Insights
- Revenue will return to growth as inflation slows in the coming years. Corporate profit will rise accordingly, making business coaching services more affordable to the must lucrative clients.
- Professional development training programs have remained popular through volatile downstream spending. These courses are low-cost and low-commitment, helping preserve demand even as inflation strains budgets.
- Large cities in the Southeast generate significant demand. Cities like Miami and Atlanta are home to major corporation that use business coaches to keep their staff trained.
- Business coaches with successful track records are the most valuable. Most clients are in higher-level positions, typically seeking a high-quality educational service with a short duration.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 0.3 % over the past five years, to reach an estimated $14.1bn in 2024.
Trends and Insights
Inflation is straining demand despite business coaching's market acceptance
- Business owners and job seekers have accepted business coaching as a valuable expense for streamlining efficiency and improving employee retention, leading to solid growth over the past two decades. According to Forbes, several large corporations, including Microsoft and AT&T, have invested in training and development to adapt to the evolving business landscape and contemporary social issues.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Waning inflation will make room for revenue growth to return
- The Federal Reserve is expected to begin lowering interest rates in late 2024 and 2025, indicating settling inflation. Lowering rates will renew investment activity from businesses, which also will make them more willing to spend on business coaching services.
Biggest companies in the Business Coaching in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Interpublic Group Of Companies, Inc. | 93.2 | 11.5 | 12.3 | |
W20 Group | 37.6 | 17.3 | 46.1 | |
Franklin Covey Co. | 29.9 | 1.7 | 5.8 |
To view the market share and analysis for all 8 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Professional development, Education and skill training programs and Other. Professional development is the largest segment of the Business Coaching in the US.
Trends and Insights
Professional development programs generate over half of all revenue
- Business coaches offer professional development courses involving seminars and courses on topics like finance and accounting, communication and interpersonal skills, marketing and time management.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Management Consulting in the US
- HR Consulting in the US
- Colleges & Universities in the US
- For-Profit Universities in the US
- Business Certification & IT Schools in the US
Complementors
- There are no industries to display.
International industries
- Business Coaching in Canada
- Art and Non-Vocational Education in Australia
- Art and Non-Vocational Education in New Zealand
Table of Contents
About this industry
Industry definition
This industry includes companies that offer short-duration courses and seminars for management and professional development. Business coaches provide customizable training courses to the general public or employers looking to improve their workforce's skills. These training sessions can be conducted at a coaching agency's training facilities, at a client's workplace or remotely through TV or the Internet.
What's included in this industry?
Providing management development trainingProviding professional development trainingProviding quality assurance trainingProviding business coachingCompanies
Interpublic Group Of Companies, Inc.W20 GroupFranklin Covey Co.Purchase this report to view all 8 major companies in this industry.
Related Terms
DISTANCE EDUCATIONCHANGE MANAGEMENTBLENDED LEARNINGWEBINARIndustry Code
NAICS 61143 - Business Coaching in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Revenue will return to growth as inflation slows in the coming years. Corporate profit will rise accordingly, making business coaching services more affordable to the must lu...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Professional development training programs have remained popular through volatile downstream spending. These courses are low-cost and low-commitment, helping preserve demand ...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Large cities in the Southeast generate significant demand. Cities like Miami and Atlanta are home to major corporation that use business coaches to keep their staff trained.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Business coaches with successful track records are the most valuable. Most clients are in higher-level positions, typically seeking a high-quality educational service with a ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Interpublic is a public company headquartered in New York with an estimated 55,600 employees. This company holds a significant market share in at least six industries, the la...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Interpublic Group Of Companies, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of W20 Group's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Franklin Covey Co.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 5 additional companies
Detailed analysis
- Description and key data for Interpublic Group Of Companies, Inc., and factors influencing its performance in the industry
- Description and key data for W20 Group, and factors influencing its performance in the industry
- Description and key data for Franklin Covey Co., and factors influencing its performance in the industry
- Description, key data and performance trends for 5 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The International Coach Federation (ICF) internally regulates business coaching. The ICF's code of ethics and professional standards help business coaches establish credibili...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit has taken a hit as wages climb. Lackluster revenue growth amid inflation has compounded with significant salary hikes to dampen profit for business coaches.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Business Coaching in the US industry in United States in 2024?
The market size of the Business Coaching in the US industry in United States is $14.1bn in 2024.
How many businesses are there in the Business Coaching in the US industry in 2024?
There are 80,490 businesses in the Business Coaching in the US industry in United States, which has grown at a CAGR of 5.4 % between 2019 and 2024.
Has the Business Coaching in the US industry in United States grown or declined over the past 5 years?
The market size of the Business Coaching in the US industry in United States has been declining at a CAGR of 0.3 % between 2019 and 2024.
What is the forecast growth of the Business Coaching in the US industry in United States over the next 5 years?
Over the next five years, the Business Coaching in the US industry in United States is expected to grow.
What are the biggest companies in the Business Coaching in the US market in United States?
The biggest companies operating in the Business Coaching market in United States are Interpublic Group Of Companies, Inc., W20 Group and Franklin Covey Co.
What does the Business Coaching in the US in United States include?
Providing management development training and Providing professional development training are part of the Business Coaching in the US industry.
Which companies have the highest market share in the Business Coaching in the US in United States?
The company holding the most market share in United States is Interpublic Group Of Companies, Inc..
How competitive is the Business Coaching in the US industry in United States?
The level of competition is moderate and increasing in the Business Coaching in the US industry in United States.
