Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 4.8 % over the past five years, to reach an estimated $384.5m in 2025.
Trends and Insights
Tariffs and inflation threaten wig stores
- Wigs and hairpieces are classified as discretionary beauty products, making them highly sensitive to shifts in disposable income, inflation and consumer confidence. When economic uncertainty rises or inflation erodes purchasing power, consumers tend to delay or reduce spending on non-essential items, opting for lower-cost synthetic alternatives and prioritizing necessities over fashion-driven purchases.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Unstable macroeconomic conditions will result in muted revenue gains
- Tariffs on Chinese imports are dramatically increasing wig costs for retailers and consumers. Tariffs on hair products from countries like China and India, the two largest exporters of hair products. Retailers will have to navigate these changes, as the impacts of tariffs and, therefore, selling prices, will vary greatly based on the product, country of origin and the materials use. Store owners report they'll have little choice but to pass these costs onto customers, potentially changing purchasing patterns and impacting profit.
Biggest companies in the Wig & Hairpiece Stores in the US
| Company | Market Share (%)
2025 | Revenue
2025 | Profit
2025 | Profit Margin (%)
2025 |
|---|
There are no companies that hold a market share exceeding 5% in the Wig & Hairpiece Stores in the US industry.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Human-hair wigs, Human-hair hairpieces and Synthetic-hair wigs. Human-hair wigs is the largest segment of the Wig & Hairpiece Stores in the US.
Trends and Insights
Human hair hairpieces anchor the premium end of the market
- Human hair hairpieces use real hair to blend smoothly with a customer’s own hair, offering a more natural finish and feel than synthetic options. Despite being more expensive than synthetic pieces, natural hair can be washed, heat-styled, and sometimes colored, so shoppers treat it more like a long-term personal asset than a short-term fashion item.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry includes stores that primarily specialize in selling wigs, hairpieces and hair extensions for aesthetic and medical purposes. This industry does not include retailers that primarily provide wigs and hairpieces via electronic mediums.
What's included in this industry?
Products and services covered in the Wig & Hairpiece Stores industry in the United States include Retailing human hairpieces, Retailing human hair wigs, Retailing synthetic hairpieces and Retailing synthetic hair wigs.Companies
Companies covered in the Wig & Hairpiece Stores industry in the United States include .Purchase this report to view all major companies in this industry.
Related Terms
Related terms covered in the Wig & Hairpiece Stores industry in the United States include cranial hair prosthesis, alopecia and thin skin material.Industry Code
NAICS 448150 - Wig & Hairpiece Stores in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Medical wig demand is growing thanks to wider insurance coverage. More states are requiring insurers to reimburse cranial prostheses, which helps patients access wigs and pro...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Supply chains for wig materials are highly tariff-sensitive. Reliance on Chinese nylon, polyester and human hair makes production costs vulnerable to tariffs, potentially for...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast’s booming hair market stems from its diversity. A mix of cultural influences and accessible infrastructure helps sustain a strong network of salons, stylists an...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each state in 2025
- Number and share of revenue each state accounts for in 2025
- Number and share of wages each state accounts for in 2025
- Number and share of employees in each state in 2025
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Differentiation is essential to succeed as a wig and hairpiece seller. Retailers compete through product variety, pricing, quality, branding and customer service to build a r...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
There are no companies that hold a market share exceeding 5% in the Wig & Hairpiece Stores in the US industry.
Analyst insights
Small stores dominate the wig and hairpiece market. They thrive by focusing on local demand and offering personalized services that help customers find products perfectly sui...
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Wig and hairpiece stores must adhere to various regulations. They need to comply with labor laws and safety guidelines and maintain high product quality to ensure customer sa...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit is influenced by demographic and social trends. An aging population and the growing role of social media have supported steady demand and interest in premium products ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Industry Multiples (2018-2023)
- Industry Tax Structure (2018-2023)
- Income Statement (2018-2023)
- Balance Sheet (2018-2023)
- Liquidity Ratios (2018-2023)
- Coverage Ratios (2018-2023)
- Leverage Ratios (2018-2023)
- Operating Ratios (2018-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Wig & Hairpiece Stores industry in the United States in 2025?
The market size of the Wig & Hairpiece Stores industry in the United States is $384.5m in 2025.
How many businesses are there in the Wig & Hairpiece Stores industry in the United States in 2025?
There are 1,237 businesses in the Wig & Hairpiece Stores industry in the United States, which has grown at a CAGR of 4.7 % between 2020 and 2025.
How may import tariffs affect the Wig & Hairpiece Stores industry in the United States?
The Wig & Hairpiece Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Wig & Hairpiece Stores industry in the United States?
The Wig & Hairpiece Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Wig & Hairpiece Stores industry in the United States grown or declined over the past 5 years?
The market size of the Wig & Hairpiece Stores industry in the United States has been growing at a CAGR of 4.8 % between 2020 and 2025.
What is the forecast growth of the Wig & Hairpiece Stores industry in the United States over the next 5 years?
Over the next five years, the Wig & Hairpiece Stores industry in the United States is expected to grow.
What does the Wig & Hairpiece Stores industry in the United States include?
Retailing human hairpieces and Retailing human hair wigs are part of the Wig & Hairpiece Stores industry in the United States.
How competitive is the Wig & Hairpiece Stores industry in the United States?
The level of competition is high and increasing in the Wig & Hairpiece Stores industry in the United States.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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