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Market Research in New Mexico

Author.Name IBISWorld United States Last Updated: August 2025 NAICS NM54191

Market Research in New Mexico industry analysis

The Market Research industry in New Mexico is expected to decline an annualized -x.x% to $x.x million over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to xxx locations. Industry employment has increased an annualized x% to xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x million, while the national industry is expected to grow x.x%. Industry establishments are forecast to grow x% to xxx locations. Industry employment is expected to increase an annualized x.x% to xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Market Research in New Mexico Market Research Report

What’s Included in the Market Research in New Mexico Market Research Report

Definition of the Market Research in New Mexico?

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.

What’s included in the Market Research in New Mexico?

The Market Research in New Mexico includes broadcast media rating, marketing analysis or research, opinion research, political opinion polling, public opinion polling and statistical sampling. Related terms covered in the Market Research in New Mexico industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.

Industry Performance of the Market Research industry in New Mexico

Benchmark the Market Research in New Mexico industry performance with all NM county and national performance.

Market Research in New Mexico

#42 in Highest Revenue 0.1% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Market Research in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Market Research industry in New Mexico

See how key industry drivers, such as population, new business formation, median houshold income, research and development expenditure, corporate profit and total advertising expenditure are impacting Market Research in New Mexico

New Mexico Economic Indicators

Population
New Business Formation
Median Houshold Income

View more economic information in NM State Economic profile

US Key External Drivers

Research and development expenditure
Corporate profit
Total advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Market Research industry in New Mexico

Access proprietary data on county in the Market Research in New Mexico, such as Bernalillo County, Santa Fe County and Dona Ana County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Market Research industry in New Mexico

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Market Research industry in New Mexico in 2025?

The market size of the Market Research industry in New Mexico is $21.5m in 2025.

How many businesses are there in the Market Research industry in New Mexico in 2025?

There are 161 businesses in the Market Research industry in New Mexico, which has been growing at an average annual rate of 8.1% from 2020 to 2025.

Has the Market Research industry in New Mexico grown or declined over the past 5 years?

The market size of the Market Research industry in New Mexico has been declining at an average annual rate of -6.7% from 2020 to 2025.

How many employees in the Market Research industry in New Mexico in 2025?

There are 243 employees in the Market Research industry in New Mexico, which has been growing at an average annual rate of 1.0% from 2020 to 2025.