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Direct Mail Advertising in Connecticut

Author.Name IBISWorld United States Last Updated: August 2025 NAICS CT54186

Direct Mail Advertising in Connecticut industry analysis

The Direct Mail Advertising industry in Connecticut is expected to decline an annualized -x.x% to $x.x million over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments decreased an annualized -x.x% to xx locations. Industry employment has decreased an annualized -x.x% to xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to decline -x.x%. Industry establishments are forecast to decline -x.x% to xx locations. Industry employment is expected to decrease an annualized -x% to xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Direct Mail Advertising in Connecticut Market Research Report

What’s Included in the Direct Mail Advertising in Connecticut Market Research Report

Definition of the Direct Mail Advertising in Connecticut?

Direct mail advertisers distribute advertising materials (e.g., coupons, flyers and samples) or specialty items (e.g., key chains, magnets and pens with custom-printed messages) by mail or other direct distribution methods. Direct mail advertisers may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.

What’s included in the Direct Mail Advertising in Connecticut?

The Direct Mail Advertising in Connecticut includes advertising material preparation services for mailing or direct distribution, direct mail advertising services and direct mail or direct distribution advertising campaign services. Related terms covered in the Direct Mail Advertising in Connecticut industry report includes advertising in the traditional media areas of tv, radio, newspapers and magazines, an independent agency that manages mailings for clients and performs tasks such as poly wrapping, inserts, addressing and labeling, a usually free paper carrying advertising and sometimes local news and matrix bar codes that store data and are printed on direct mail. when these codes are scanned with mobile devices, users can access more complex online advertisements.

Industry Performance of the Direct Mail Advertising industry in Connecticut

Benchmark the Direct Mail Advertising in Connecticut industry performance with all CT county and national performance.

Direct Mail Advertising in Connecticut

#9 in Highest Revenue 4.2% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Direct Mail Advertising in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Direct Mail Advertising industry in Connecticut

See how key industry drivers, such as population, median houshold income, per capita disposable income, total advertising expenditure, producer price index: paper and number of households are impacting Direct Mail Advertising in Connecticut

Connecticut Economic Indicators

Population
Median Houshold Income
Per Capita Disposable Income

View more economic information in CT State Economic profile

US Key External Drivers

Total advertising expenditure
Producer Price Index: Paper
Number of households

For the full list of industry drivers, see report purchase options.

County Data of the Direct Mail Advertising industry in Connecticut

Access proprietary data on county in the Direct Mail Advertising in Connecticut, such as Fairfield County, Hartford County and New Haven County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Direct Mail Advertising industry in Connecticut

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Direct Mail Advertising industry in Connecticut in 2025?

The market size of the Direct Mail Advertising industry in Connecticut is $473.7m in 2025.

How many businesses are there in the Direct Mail Advertising industry in Connecticut in 2025?

There are 33 businesses in the Direct Mail Advertising industry in Connecticut, which has been declining at an average annual rate of -1.2% from 2020 to 2025.

Has the Direct Mail Advertising industry in Connecticut grown or declined over the past 5 years?

The market size of the Direct Mail Advertising industry in Connecticut has been declining at an average annual rate of -0.1% from 2020 to 2025.

How many employees in the Direct Mail Advertising industry in Connecticut in 2025?

There are 934 employees in the Direct Mail Advertising industry in Connecticut, which has been declining at an average annual rate of -3.2% from 2020 to 2025.