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Online Computer & Tablet Retailers in the UK - Market Research Report (2014-2029)

Jonas Kao Jonas Kao London, United Kingdom Last Updated: July 2024 SIC SP0.058

Revenue

£1.1bn

2024-25

£1.1bn

Past 5-Year Growth

Profit

£XX.Xm

Employees

5,359

Businesses

840

Wages

£XXX.Xm

Online Computer & Tablet Retailers in the UK industry analysis

Online computer and tablet retailers' revenue is expected to increase at a compound annual rate of 4.2% over the five years through 2024-25 to £1.1 billion, including a forecast dip of 0.6% in 2024-25. Sales are edging upwards as people continue moving further online in place of shopping in person, while improvements in computer and tablet capabilities are also driving demand higher. However, uncertain economic prospects, with the cost-of-living crisis raging on, are limiting growth. At the same time, tablet sales are dipping as consumers show an increasing preference for either smartphones or laptops instead, especially ultraportable laptops and ultrabooks. Ofcom data shows that 69.4% of UK adults aged 16 and over owned a laptop in 2023, up 15 percentage points from 2020. The shifting focus of major tech companies towards online platforms to reduce supply chain costs has also been a key driver of this growth.

Trends and Insights

  • The growing shift towards e-commerce accelerates revenue. People continue to move their purchases online in favour of the convenience online ordering and delivery offers, a trend only driven faster by COVID-19 store closures.
  • Smartphones and hybrids challenge tablets. The growing capabilities of smartphones and popularity of laptop-tablet hybrids slashes interest in standalone tablets.
  • London attracts retailers’ headquarters. Its substantial consumer base, advantageous location near distribution centres and plentiful skilled workforce make it an ideal hub for online computer and tablet retailers.
  • Price and reputation dictate retailers’ competitiveness. Bulk purchasing allows major retailers to offer lower prices, while strong reputations, enhanced by superior customer service and frequent popular product releases, attract and retain customers.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 4.6 % over the past five years, to reach an estimated £1.1bn in 2024.

Trends and Insights

The rapid shift to online shopping propels revenue

  • More and more people are shifting from traditional bricks-and-mortar retail to shopping online, continuing a trend seen for years now.
  • Additional trends and insights available with purchase
Online Computer & Tablet Retailers in the UK
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

An upswing in mobile commerce gears the industry for growth

  • The mobile optimisation of e-commerce is becoming an increasingly important competitive factor. According to Worldpay's latest Global Payment Trends report, 37% of sales will be made through mobile commerce platforms by 2024.

Biggest companies in the Online Computer & Tablet Retailers in the UK

Company
Market Share (%)
2025
Revenue (£m)
2025
Microsoft Ltd
323.9
The Very Group Ltd
186.6
Dell Corporation Ltd
102.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Computer & Tablet Retailers in the UK
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Laptop computers, Desktop computers and Tablets. Laptop computers is the largest segment of the Online Computer & Tablet Retailers in the UK.

Trends and Insights

Demand for laptop computers expands despite rising costs and supply issues

  • Laptop computers are portable, high-capacity computers that are often lightweight and compact for easy transport and use.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in the Online Computer and Tablet Retailers industry retail desktop, notebook and tablet computers via the internet. While most players purchase goods from domestic and international manufacturers and wholesalers to sell to end consumers, there are also manufacturers that bypass the middleman and sell their goods directly to consumers.

What's included in this industry?

Laptop computersDesktop computersTablets

Companies

Microsoft LtdThe Very Group LtdDell Corporation Ltd

Purchase this report to view all 5 major companies in this industry.

Related Terms

BIG DATAORIGINAL EQUIPMENT MANUFACTURER (OEM)ULTRABOOK

Industry Code

SIC 2007

SIC 47.91 - Online Computer & Tablet Retailers in the UK

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The growing shift towards e-commerce accelerates revenue. People continue to move their purchases online in favour of the convenience online ordering and delivery offers, a t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Smartphones and hybrids challenge tablets. The growing capabilities of smartphones and popularity of laptop-tablet hybrids slashes interest in standalone tablets.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

London attracts retailers’ headquarters. Its substantial consumer base, advantageous location near distribution centres and plentiful skilled workforce make it an ideal hub f...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Price and reputation dictate retailers’ competitiveness. Bulk purchasing allows major retailers to offer lower prices, while strong reputations, enhanced by superior customer...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

New product rollouts boost Microsoft's revenue. The introduction of the Surface Laptop 5 and continuous updates to the Surface range have kept sales up, driving revenue growt...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Microsoft Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of The Very Group Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Dell Corporation Ltd's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Microsoft Ltd, and factors influencing its performance in the industry
  • Description and key data for The Very Group Ltd, and factors influencing its performance in the industry
  • Description and key data for Dell Corporation Ltd, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

GDPR safeguards consumer data online. It makes sure that computer and tablet retailers obtain explicit consent to process personal data, providing a robust framework to prote...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Online retailers profit more than physical stores. Lower overheads, better bulk-buy deals and the economies of scale they enjoy allow them to hit higher profitability.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2022)
  • Coverage Ratios (2018-2022)
  • Leverage Ratios  (2018-2022)
  • Operating Ratios (2018-2022)
  • Assets (2018-2022)
  • Liabilities (2018-2022)
  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Computer & Tablet Retailers in the UK industry in United Kingdom in 2024?

The market size of the Online Computer & Tablet Retailers in the UK industry in United Kingdom is £1.1bn in 2024.

How many businesses are there in the Online Computer & Tablet Retailers in the UK industry in 2024?

There are 840 businesses in the Online Computer & Tablet Retailers in the UK industry in United Kingdom, which has grown at a CAGR of 10.5 % between 2019 and 2024.

Has the Online Computer & Tablet Retailers in the UK industry in United Kingdom grown or declined over the past 5 years?

The market size of the Online Computer & Tablet Retailers in the UK industry in United Kingdom has been growing at a CAGR of 4.6 % between 2019 and 2024.

What is the forecast growth of the Online Computer & Tablet Retailers in the UK industry in United Kingdom over the next 5 years?

Over the next five years, the Online Computer & Tablet Retailers in the UK industry in United Kingdom is expected to grow.

What are the biggest companies in the Online Computer & Tablet Retailers in the UK market in United Kingdom?

The biggest companies operating in the Online Computer & Tablet Retailers market in United Kingdom are Microsoft Ltd, The Very Group Ltd and Dell Corporation Ltd

What does the Online Computer & Tablet Retailers in the UK in United Kingdom include?

Laptop computers and Desktop computers are part of the Online Computer & Tablet Retailers in the UK industry.

Which companies have the highest market share in the Online Computer & Tablet Retailers in the UK in United Kingdom?

The company holding the most market share in United Kingdom is Microsoft Ltd.

How competitive is the Online Computer & Tablet Retailers in the UK industry in United Kingdom?

The level of competition is high and increasing in the Online Computer & Tablet Retailers in the UK industry in United Kingdom.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the UK include:

  • Office for National Statistics
  • Office for Budget Responsibility
  • Bank of England

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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