Advanced industry research made for Marketing

Get the most from your budget. Target the right markets.

Unlock high-impact marketing insights

3,366 agency and in-house marketers trust IBISWorld as their source of industry intelligence

110 expert, in-house analysts produce unbiased, human-verified data and analysis for you

3x more industries coveredthan other industry research providers

Elevate your campaigns

At IBISWorld, we believe in the power of unlocking answers to complex questions. Arm yourself with industry data, analysis and benchmarks on thousands of industries worldwide to uncover new audience segments and craft campaigns that resonate.

Trusted by

Applied Marketing Logo Oglivy Logo

Insights for every stage of marketing

When we say comprehensive coverage, we mean it—for every step along the way.

Market Strategy

It’s hard to set the right course without a solid understanding of the market landscape. Access to trustworthy industry data, benchmarks and forward-looking insights helps you evaluate opportunities, allocate resources wisely and shape a strategy built for impact.

  • Evaluate market potential with credible data on industry size, growth and trends
  • Prioritize high-impact opportunities using reliable benchmarks and risk indicators
  • Guide strategic planning with insights that clarify competitive dynamics and future outlooks

Audience Segmentation

Buyers behave differently across industries, and generic strategies often miss the mark. By uncovering what drives demand and how businesses make purchasing decisions, you can fine-tune your targeting and connect with the audiences that matter most.

  • Segment audiences more effectively with insights into industry structure, key external drivers and operating conditions
  • Align your targeting with real-world business needs using data on revenue trends, market volatility and cost breakdowns
  • Tailor outreach strategies by understanding the challenges, risks and priorities faced by businesses in each industry

Thought Leadership & Content

Creating standout content means offering insights your audience finds timely, relevant and valuable. By tapping into up-to-date industry data and trends, you can produce thought leadership that sparks interest, builds authority and drives engagement.

  • Highlight your expertise with data-backed perspectives drawn from industry reports and economic analysis
  • Fuel a consistent content pipeline with timely data and evolving market insights
  • Engage decision-makers by addressing industry-specific challenges with clarity and relevance

Products for smarter campaigns

Industry Research Reports

Find and win new business, speak your clients’ language and become their trusted advisor.

  • Strengthen advice and simplify valuations with insights into industry data and dynamics
  • Compile going concern assessments, audit plans and management letters faster
  • Develop targeted strategies, marketing campaigns and proposals that win new business
Explore Industry Research Reports
Industry Research Reports

Business Environment Profiles

Stay ahead of shifting market drivers.

  • Track economic, demographic and regulatory forces shaping your market
  • Proactively adapt you marketing strategy to align with evolving external trends
  • Spot opportunities and risks before your competitors
Explore Business Environment Profiles
Business Environment Profiles

State & Provincial Reports

Understand regional differences across all US states and Canadian provinces.

  • Compare local and national data to determine the right campaign scope
  • Steer clear of declining industries by honing in on high-growth regions
  • Pinpoint untapped markets to focus campaigns where they’ll deliver the greatest return
Explore State & Provincial Reports
State & Provincial Reports

Explore other products for marketing professionals

ESG Risk Assessments

Get a clear picture ESG risk across industries in the Australia, the UK and Germany to craft timely, relevant marketing campaigns.

Learn about ESG Risk Assessments

Industry Wizard

Customize lists of relevant industries to support targeted marketing strategies and audience segmentation.

Learn about Industry Wizard

Phil, Your AI Economist

Ask Phil to write emails or marketing materials that speak to your prospects’ biggest pain points.

Meet Phil

Unlock your personalized free demo

Explore top-rated industry research tools and learn how to tackle business challenges with data.

Something went wrong. Please try again later!

One of our representatives will come back to you shortly.
Applied Marketing Logo

“The industry analysis available in IBISWorld has been a staple in our information resources. The consistent reporting helps with our ability to compare industry performance and outlooks.”

From our blog