Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has declined at a CAGR of 7.3 % over the past five years, to reach an estimated $567.8m in 2026.
Trends and Insights
New Zealanders are increasingly living in housing with limited garden space
- As urbanisation in New Zealand increases, more of the nation's population has moved into apartment buildings or townhouses. On average, these homes have substantially smaller garden spaces than traditional homes.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Demographic trends are favourable for the industry, but smaller average homes will change purchasing habits
- According to Stats NZ (Tatauranga Aotearoa), the number of individuals aged 65 and older will continue to swell in the coming years, driving up their share of the population. This means the Garden Supplies Retailing industry will see an expansion in its primary customer base, namely retired New Zealanders with the time and resources to pursue hobbies like gardening. The active retiree cohort has above-average access to discretionary wealth and is more likely to live in free-standing housing with a backyard. The space available to them supports landscaping and more extensive vegetable gardening, which often requires purchases like planter boxes and large quantities of soil for garden beds.
Biggest companies in the Garden Supplies Retailing in New Zealand
| Company | Market Share (%)
2026 | Revenue ($m)
2026 |
|---|---|---|
Wesfarmers | 66.7 | |
Mitre 10 | 48.7 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Plants, seeds and bulbs, Garden ornaments, pots and pot plants and Garden tools, accessories and other products. Plants, seeds and bulbs is the largest segment of the Garden Supplies Retailing in New Zealand.
Trends and Insights
Hobbyists and health-conscious consumers have driven expanding sales in the plant, seeds and bulbs segment
- This product segment includes plants like flowers, shrubs, trees, seeds and bulbs. The most popular items in this segment are flowers, seeds and bulbs.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators primarily retail garden supplies and nursery goods, including trees, shrubs, seedlings, fertilisers and garden ornaments. Industry operators usually purchase their products from wholesalers and sell them to consumers online or through retail outlets.
What's included in this industry?
Products and services covered in the Garden Supplies Retailing industry in New Zealand include Pot plant retailing, Seedling and bulb retailing, Shrub and tree retailing, Nursery stock retailing, Fertiliser and pesticide retailing and Garden ornament retailing.Companies
Companies covered in the Garden Supplies Retailing industry in New Zealand include Wesfarmers and Mitre 10.Purchase this report to view all 2 major companies in this industry.
Related Terms
Related terms covered in the Garden Supplies Retailing industry in New Zealand include point of sale (pos) system, big-box retailer and bricks-and-mortar.Industry Code
ANZSIC 4232 - Garden Supplies Retailing in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
New Zealand's population is getting older, and more people are living in smaller properties. As New Zealand's population ages, the number of people with time to garden has gr...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
People aged 50 and over comprise a growing portion of New Zealand's population. These individuals are approaching or are in retirement, allowing them ample time to pursue gar...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Garden supplies retailers seek locations in areas with a high population. Urban areas tend to have high demand for indoor and small-space gardening supplies.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Garden supplies retailers often compete on price, particularly for homogeneous products like garden ornaments, garden tools, and plant pots and containers. Retailers that pri...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Bunnings New Zealand is the industry's predominant company. With economies of scale developed in Australia, the brand has excellent recognition and can sell items at a more a...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of Wesfarmers's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Mitre 10's performance by revenue, market share and profit margin from 2020 through 2026
Detailed analysis
- Description and key data for Wesfarmers, and factors influencing its performance in the industry
- Description and key data for Mitre 10, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The population aged 50 and older continues to expand, boosting gardening participation. However, with reduced real household discretionary income, the overall population has ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Climatic conditions and geopolitical factors have inflated purchase costs. Russia's invasion of Ukraine drove up fertiliser costs. The New Zealand trade-weighted index has we...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Garden Supplies Retailing industry in New Zealand in 2026?
The market size of the Garden Supplies Retailing industry in New Zealand is $567.8m in 2026.
How many businesses are there in the Garden Supplies Retailing industry in New Zealand in 2026?
There are 487 businesses in the Garden Supplies Retailing industry in New Zealand, which has grown at a CAGR of 3.6 % between 2021 and 2026.
How may import tariffs affect the Garden Supplies Retailing industry in New Zealand?
The Garden Supplies Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Garden Supplies Retailing industry in New Zealand?
The Garden Supplies Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Garden Supplies Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Garden Supplies Retailing industry in New Zealand has been declining at a CAGR of 7.3 % between 2021 and 2026.
What is the forecast growth of the Garden Supplies Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Garden Supplies Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Garden Supplies Retailing industry in New Zealand?
The biggest companies operating in the Garden Supplies Retailing industry in New Zealand are Wesfarmers and Mitre 10
What does the Garden Supplies Retailing industry in New Zealand include?
Pot plant retailing and Seedling and bulb retailing are part of the Garden Supplies Retailing industry in New Zealand.
Which companies have the highest market share in the Garden Supplies Retailing industry in New Zealand?
The company holding the most market share in the Garden Supplies Retailing industry in New Zealand is Wesfarmers.
How competitive is the Garden Supplies Retailing industry in New Zealand?
The level of competition is high and increasing in the Garden Supplies Retailing industry in New Zealand.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
