Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated $9.4bn in 2026.
Trends and Insights
Ongoing oil price and currency volatility continue to drive fluctuations in New Zealand’s retail fuel revenue
- New Zealand’s Fuel Retailing industry has long been tethered to the ebb and flow of global crude prices, with the Russia-Ukraine war and conflict in the Middle East causing immense volatility in international oil prices, propelling local petrol prices in 2022-23. Retailers benefited from these price surges, capturing sizable revenue uplifts while motorists contended with the pain at the pump. By early 2024, the effects of these geopolitical shocks began to subside, triggering a partial retreat in prices and squeezing industry revenue.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Global oil market stability and rising EV adoption are set to steady revenue but moderate fuel demand
- Oil prices are expected to face mild downwards pressure through 2031. Moderating demand growth will be driven by the accelerated adoption of electric vehicles, tighter energy efficiency standards and expanding renewable energy infrastructure. Ongoing softness in China’s economic growth is set to further temper global oil demand, while OPEC+ spare production capacity is expected to cap any significant price rallies. However, scenarios remain highly sensitive to policy changes, faster-than-expected adoption of clean energy, shifts in global economic growth and the potential for more geopolitical disruptions.
Biggest companies in the Fuel Retailing in New Zealand
| Company | Market Share (%)
2026 | Revenue ($m)
2026 |
|---|---|---|
Ampol | 2,181.6 | |
BP New Zealand | 1,785.5 | |
Mobil Oil New Zealand | 1,152.9 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Petrol, Diesel and other fuel products and Non-fuel products and services. Petrol is the largest segment of the Fuel Retailing in New Zealand.
Trends and Insights
Petrol segment growth has been driven by pump price jumps
- This segment includes regular and premium petrol sales. There are three main grades of petrol in New Zealand based on Research Octane Numbers, which measure the fuel's ability to withstand pressure. Regular petrol is typically 91 octane, while premium petrol is 95 or 98 octane.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators retail fuels, including petrol, LPG or lubricating oils, typically at a service station. Industry players also retail convenience store goods and provide services, such as car washing, to supplement revenue.
What's included in this industry?
Products and services covered in the Fuel Retailing industry in New Zealand include Petrol, Automotive LPG, Diesel, Engine oil and Non-fuel products.Companies
Companies covered in the Fuel Retailing industry in New Zealand include Ampol, BP New Zealand and Mobil Oil New Zealand.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Fuel Retailing industry in New Zealand include petrol, diesel and liquefied petroleum gas (lpg).Industry Code
ANZSIC 4000 - Fuel Retailing in New Zealand
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Global oil price stability is reshaping profit strategies for fuel retailers. After years of sharp fluctuations, steadier crude prices and a weaker New Zealand dollar are pro...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Petrol sales growth has been driven by price hikes rather than higher consumption. While fuel volumes have softened, sharp pump price increases have lifted segment revenue, h...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Petrol station locations largely follow the population distribution across New Zealand. Major cities like Auckland, Wellington and Christchurch account for the majority of lo...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Rising electric vehicle uptake will constrain demand for fuel. Fuel retailers are set to offer a range of charging solutions and expand their non-fuel product offering to off...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The major players are expanding their convenience offerings. Larger fuel retailers are updating stores and offering ready-made meals to attract consumers and sell higher marg...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2022 through 2026
- Major companies in the industry, including market share, revenue, profit and profit margin in 2026
- Overview of Ampol's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of BP New Zealand's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of Mobil Oil New Zealand's performance by revenue, market share and profit margin from 2020 through 2026
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Ampol, and factors influencing its performance in the industry
- Description and key data for BP New Zealand, and factors influencing its performance in the industry
- Description and key data for Mobil Oil New Zealand, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Rising domestic and inbound international tourism is set to boost demand for fuel. Tourists often hire a car to travel around New Zealand, providing a boost to fuel use.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2016-2031)
- Assistance historical data and forecast (2016-2031)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit margins have risen slightly despite cost pressures. Rising prices and an expansion into higher margin, non-fuel product sales are driving profitability higher.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fuel Retailing industry in New Zealand in 2026?
The market size of the Fuel Retailing industry in New Zealand is $9.4bn in 2026.
How many businesses are there in the Fuel Retailing industry in New Zealand in 2026?
There are 645 businesses in the Fuel Retailing industry in New Zealand, which has declined at a CAGR of 0.5 % between 2021 and 2026.
How may import tariffs affect the Fuel Retailing industry in New Zealand?
The Fuel Retailing industry in New Zealand is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fuel Retailing industry in New Zealand?
The Fuel Retailing industry in New Zealand is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fuel Retailing industry in New Zealand grown or declined over the past 5 years?
The market size of the Fuel Retailing industry in New Zealand has been growing at a CAGR of 0.2 % between 2021 and 2026.
What is the forecast growth of the Fuel Retailing industry in New Zealand over the next 5 years?
Over the next five years, the Fuel Retailing industry in New Zealand is expected to grow.
What are the biggest companies in the Fuel Retailing industry in New Zealand?
The biggest companies operating in the Fuel Retailing industry in New Zealand are Ampol, BP New Zealand and Mobil Oil New Zealand
What does the Fuel Retailing industry in New Zealand include?
Petrol and Automotive LPG are part of the Fuel Retailing industry in New Zealand.
Which companies have the highest market share in the Fuel Retailing industry in New Zealand?
The company holding the most market share in the Fuel Retailing industry in New Zealand is Ampol.
How competitive is the Fuel Retailing industry in New Zealand?
The level of competition is high and steady in the Fuel Retailing industry in New Zealand.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in New Zealand include:
- Statistics New Zealand
- New Zealand Company Register
- Ministry of Business, Innovation & Employment
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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