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Retail Trade in Germany - Market Research Report (2015-2030)

Yuhua Tang Yuhua Tang Frankfurt, Germany Last Updated: November 2025 WZ G47.00DE

Revenue

€845.6bn

2025

€845.6bn

Past 5-Year Growth

Profit

€XX.Xbn

Employees

3m

Businesses

300k

Wages

€XXX.Xbn

Retail Trade in Germany industry analysis

The market environment in the German retail sector has recently been characterised by profound upheavals. In the last five years, the retail sector has recorded an average annual growth rate of 0.6%. However, the high number of insolvencies and store closures has led to a significant market shakeout and accelerated consolidation. Larger retail companies are able to expand their market share through targeted acquisitions. Rising operating costs, changing shopping behaviour, increased succession requirements and the strong expansion of online retail were the driving forces behind this development. More and more retail companies are adapting by digitising their product ranges and sales channels and making them sustainable. Investments in organic and regional products as well as in modern store concepts serve to fulfil increasing consumer demands for transparency, quality and sustainability. Omnichannel strategies, which enable the linking of bricks-and-mortar retail and digital sales channels, have become increasingly important, while many small and medium-sized retailers have found it difficult to digitalise their business model. This has led to the increased market power of large chains and intensified competition for customers. Consumers are increasingly making their purchasing decisions based on factors such as price, offers and sustainability.

In the current year, industry turnover is expected to reach 845.6 billion euros, which corresponds to an increase of 1.2%. Despite continued sales growth, the industry was severely impacted by intense price competition, rising operating costs and ongoing price sensitivity among consumers. Profit margins remained stable at a low level. The power of the buyer has been further strengthened by the increased market transparency created by the internet. Private labels and discounters in particular are benefiting from this development, while higher-priced providers are experiencing declining sales. Digital bonus programmes, targeted price promotions and the expansion of private labels are the main strategies used by companies to retain customers.

Trends and Insights

  • The increasing number of insolvencies and shop closures is accelerating the consolidation of the German retail sector. Large retail chains are benefiting from the takeover of insolvent shops and the use of economies of scale to gain market share.
  • Supermarkets and discounters account for the largest share of sales, generating around a third of total retail sales. The fact that many consumers prefer to do their shopping in these shops is due to their wide range of goods.
  • In the Central region, North Rhine-Westphalia stands out in particular, as it has both the highest population and the highest number of retail locations. In North Rhine-Westphalia, the Rhine-Ruhr metropolitan region in particular attracts numerous retail companies.
  • The retail sector in Germany is highly fragmented and consists of small and medium-sized companies that compete intensively with each other. In the discount segment, competition is essentially based on price and the range of goods on offer.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated €845.6bn in 2025.

Trends and Insights

The high number of insolvencies is accelerating the consolidation of the market

  • The German Retail Association has forecast a further decline of 4,500 retail outlets in Germany by 2025. Last year, 5,000 shops were already forced to close. This means that the number of shops will fall from more than 370,000 in 2015 to around 300,000 in 2025, according to the German Retail Association. This development is due to various factors such as weak consumer sentiment, higher operating costs and succession problems. In addition to the macroeconomic challenges, structural changes such as changes in purchasing behaviour and the increase in online retail are also having a negative impact on bricks-and-mortar retail.
  • Additional trends and insights available with purchase
Retail Trade in Germany
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Climate protection is an important investment in the future that should be promoted more strongly

  • The 2022 study on energy consumption and CO2 emissions in the German retail sector by the Fraunhofer Institute for Systems and Innovation Research shows that the retail sector has already reduced its carbon dioxide emissions by 33% compared to 2013. Companies are increasingly investing in photovoltaic systems, energy efficiency and charging infrastructure. In total, more than 5 million square metres of photovoltaic panels have already been installed on retail roofs. Nevertheless, according to the investment survey conducted by the German Retail Association (HDE) in 2023, 33% of companies still see a high need for investment in the area of climate protection and sustainability.

Biggest companies in the Retail Trade in Germany

Company
Market Share (%)
2025
Revenue (€m)
2025
Edeka-Gruppe
66,741.0
Schwarz Beteiligungs-GmbH
47,262.0
Amazon.com, Inc.
44,288.0

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Retail Trade in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Food and luxury foods, Textiles, DIY and furnishing supplies and Medical products, orthopaedic devices and aids. Food and luxury foods is the largest segment of the Retail Trade in Germany.

Trends and Insights

The food and luxury food retail sector is dominated by supermarkets and discounters

  • The food and beverages segment includes the sale of fruit and vegetables, meat products, fish products, seafood, baked goods, confectionery and beverages. It also includes luxury foods such as tobacco products.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Retail comprises the sale of consumer goods in retail outlets or by mail order to predominantly private consumers. The spectrum of goods on offer ranges from food, textiles and clothing to toys, electronic devices and publishing products such as books, furniture, medical products and motor fuels. This does not include wholesale and trade in motor vehicles.

What's included in this industry?

Products and services covered in the Retail Trade industry in Germany include Food and luxury foods, Textiles, DIY and furnishing supplies, Medical products, orthopaedic devices and aids and Clothing, shoes and accessories.

Companies

Companies covered in the Retail Trade industry in Germany include Edeka-Gruppe, Schwarz Beteiligungs-GmbH and Amazon.com, Inc.

Purchase this report to view all 6 major companies in this industry.

Related Terms

Related terms covered in the Retail Trade industry in Germany include multichannel strategies, click & collect, shelf-led retail trade, point of sale, radio frequency identification (rfid) and self-check-out system.

Industry Code

WZ 2008

WZ 47 - Retail Trade in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The increasing number of insolvencies and shop closures is accelerating the consolidation of the German retail sector. Large retail chains are benefiting from the takeover of...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Supermarkets and discounters account for the largest share of sales, generating around a third of total retail sales. The fact that many consumers prefer to do their shopping...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

In the Central region, North Rhine-Westphalia stands out in particular, as it has both the highest population and the highest number of retail locations. In North Rhine-Westp...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The retail sector in Germany is highly fragmented and consists of small and medium-sized companies that compete intensively with each other. In the discount segment, competit...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The Edeka Group generates 94% of its total turnover from food retailing, which is its main business. In addition to its own retail business, it also employs 3,500 independent...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Edeka-Gruppe's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Schwarz Beteiligungs-GmbH's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Amazon.com, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Edeka-Gruppe, and factors influencing its performance in the industry
  • Description and key data for Schwarz Beteiligungs-GmbH, and factors influencing its performance in the industry
  • Description and key data for Amazon.com, Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The current increase in online consumer spending represents a threatening development for brick-and-mortar retailers. IBISWorld anticipates further growth in online consumer ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The margins of the retail sectors differ greatly from one another due to the different fields of activity. Profitability is influenced by the business areas, the intensity of...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Retail Trade industry in Germany in 2025?

The market size of the Retail Trade industry in Germany is €845.6bn in 2025.

How many businesses are there in the Retail Trade industry in Germany in 2025?

There are 300k businesses in the Retail Trade industry in Germany, which has grown at a CAGR of 0.0 % between 2020 and 2025.

How may import tariffs affect the Retail Trade industry in Germany?

The Retail Trade industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Retail Trade industry in Germany?

The Retail Trade industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Retail Trade industry in Germany grown or declined over the past 5 years?

The market size of the Retail Trade industry in Germany has been growing at a CAGR of 0.6 % between 2020 and 2025.

What is the forecast growth of the Retail Trade industry in Germany over the next 5 years?

Over the next five years, the Retail Trade industry in Germany is expected to grow.

What are the biggest companies in the Retail Trade industry in Germany?

The biggest companies operating in the Retail Trade industry in Germany are Edeka-Gruppe, Schwarz Beteiligungs-GmbH and Amazon.com, Inc.

What does the Retail Trade industry in Germany include?

Food and luxury foods and Textiles, DIY and furnishing supplies are part of the Retail Trade industry in Germany.

Which companies have the highest market share in the Retail Trade industry in Germany?

The company holding the most market share in the Retail Trade industry in Germany is Edeka-Gruppe.

How competitive is the Retail Trade industry in Germany?

The level of competition is high and increasing in the Retail Trade industry in Germany.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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