Industry Statistics and Trends
Market size and recent performance (2016-2031)
Industry revenue has declined at a CAGR of 2.7 % over the past five years, to reach an estimated €31.1bn in 2026.
Trends and Insights
Rising claims costs intensify competitive pressure in the industry
- Car insurers in Germany have been reporting increasing pressure on earnings since 2024, triggered by a significant increase in claims expenses. According to the German Insurance Association, the combined ratio was 106% in 2024, which means that €1.06 had to be spent on claims and administration for every €1 in premium income. This development presents companies with challenges in maintaining profitable margins and makes it difficult to sustainably manage cost structures in a competitive environment.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2026-2031)
Market size is projected to grow over the next five years.
Trends and Insights
Insurtechs are gaining in importance due to greater flexibility and new business models
- In Germany, the influence of digital providers on the motor insurance market is growing significantly. More and more customers are taking out their policies online and digital sales channels are becoming increasingly important for new policies. Surveys conducted by industry associations show that a large proportion of the population is generally willing to take out insurance policies online - comparison portals and specialised online offers in particular are used intensively. Insurtechs such as Friday, Emil and Nexible are positioning themselves with completely digital processes: Contracts can be concluded, rates changed and claims reported in just a few minutes via app or web, eliminating media disruptions. Innovative, usage-based tariffs such as pay-as-you-drive or telematics insurance, where premiums are based on driving behaviour and mileage, appeal to price-sensitive and technology-savvy customer groups in particular.
Biggest companies in the Car Insurance in Germany
There are no companies that hold a market share exceeding 5% in the Car Insurance in Germany industry.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Motor vehicle liability insurance, Comprehensive vehicle insurance and Vehicle parts insurance. Motor vehicle liability insurance is the largest segment of the Car Insurance in Germany.
Trends and Insights
Motor third party liability insurance is of central importance for industry turnover as a compulsory insurance policy
- Motor vehicle liability insurance is a statutory insurance policy for vehicle owners that covers damage caused to others when operating their vehicle. It offers financial protection against third-party liability claims in road traffic.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The motor insurance industry specialises in offering vehicle owners financial security. These companies take on important tasks such as risk assessment, premium calculation and claims settlement. By analysing driver profiles, accident statistics and other factors, motor insurers set individual premiums to cover liability claims and damage to their own vehicles.
What's included in this industry?
Products and services covered in the Car Insurance industry in Germany include Motor vehicle liability insurance cover, Fully comprehensive insurance cover, Partially comprehensive insurance cover, Fleet insurance cover and Consultancy services.Companies
Companies covered in the Car Insurance industry in Germany include .Purchase this report to view all major companies in this industry.
Related Terms
Related terms covered in the Car Insurance industry in Germany include api vehicle inspection, insur-techs, predictive analytics and telematics tariff.Industry Code
WZ 65.12.2 - Car Insurance in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Car insurers have to deal with the constant change in consumer behaviour and technologies. Artificial intelligence, especially through API vehicle inspection, offers the oppo...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2016-2025) and forecast (2026-2031)
- Employees, including historical (2016-2025) and forecast (2026-2031)
- Businesses, including historical (2016-2025) and forecast (2026-2031)
- Profit, including historical (2016-2026)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Factors that influence volatility in the industry
- Key success factors for businesses to overcome volatility
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Car liability insurance is the most important product group for motor insurers. The number of new contracts in comprehensive insurance is rising, as both the number of cars r...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2026
- Product innovation level
Charts
- Products & services segmentation in 2026
- Major market segmentation in 2026
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
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In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2026
Tables
- Number and share of establishments in each region in 2026
- Number and share of revenue each region accounts for in 2026
- Number and share of wages each region accounts for in 2026
- Number and share of employees in each region in 2026
Detailed analysis
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The market is characterised by low market concentration and many medium-sized companies: Due to the consolidated market positions and internationalisation, numerous insurers a...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2021-2026
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry is highly regulated and mandatory for vehicle owners: German motor vehicle insurers are essentially subject to the Compulsory Insurance Act, which stipulates that...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Digitalisation has a positive effect on the profit margin. Digitalisation in the insurance industry enables efficiency gains through automation and chatbots, which increase t...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2026
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2016-2031)
- Revenue per Employee (2016-2031)
- Revenue per Enterprise (2016-2031)
- Employees per Establishment (2016-2031)
- Employees per Enterprise (2016-2031)
- Average Wage (2016-2031)
- Wages/Revenue (2016-2031)
- Establishments per Enterprise (2016-2031)
- IVA/Revenue (2016-2031)
- Imports/Demand (2016-2031)
- Exports/Revenue (2016-2031)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2016-2031)
- IVA (2016-2031)
- Establishments (2016-2031)
- Enterprises (2016-2031)
- Employment (2016-2031)
- Exports (2016-2031)
- Imports (2016-2031)
- Wages (2016-2031)
Top Questions Answered
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What is the market size of the Car Insurance industry in Germany in 2026?
The market size of the Car Insurance industry in Germany is €31.1bn in 2026.
How many businesses are there in the Car Insurance industry in Germany in 2026?
There are 93 businesses in the Car Insurance industry in Germany, which has declined at a CAGR of 0.0 % between 2021 and 2026.
Has the Car Insurance industry in Germany grown or declined over the past 5 years?
The market size of the Car Insurance industry in Germany has been declining at a CAGR of 2.7 % between 2021 and 2026.
What is the forecast growth of the Car Insurance industry in Germany over the next 5 years?
Over the next five years, the Car Insurance industry in Germany is expected to grow.
What does the Car Insurance industry in Germany include?
Motor vehicle liability insurance cover and Fully comprehensive insurance cover are part of the Car Insurance industry in Germany.
How competitive is the Car Insurance industry in Germany?
The level of competition is low and steady in the Car Insurance industry in Germany.
Related Industries
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Competitors
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Complementors
International industries
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
