Industry Statistics and Trends
Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe key trends
Gen Z Europeans boost industry revenue: Social media trends and heightened attention to personal care are pushing up spending from young shoppers.
Industry giants set rigorous environmental targets.
Companies like P&G have set ambitious sustainability goals and launched eco-awareness campaigns, though local sustainable brands are also gaining traction, mainly via online sales channels.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe market size (2020-2025)
Industry revenue has grown at a CAGR of 0.2 % over the past five years, to reach an estimated €122.6bn in 2025.
Trends and Insights
The “lipstick effect” bolsters luxury perfume sales
- During periods of economic headwinds, consumers experience the ‘lipstick effect,’ in which shoppers turn away from big-ticket luxury items and instead spend money on small indulgences, like perfumes and lipsticks. While most luxury products have felt the pinch of persistently high inflation across Europe, as cash-strapped consumers traded down to more affordable brands, the perfume market has become the fastest growing market in the industry, growing by 13% just in 2024, according to major manufacturer L’Oreal.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
E-commerce will propel growth in the industry, but physical outlets will remain important
- Online retail surged during the height of the COVID-19 pandemic. According to the European Commission, online sales peaked at 19.77% of retail sales in 2020. Since then, online retail has edged down as consumers flocked back to bricks-and-mortar stores. However, data from the European Commission indicates e-commerce accounted for 19.1% of retail sales in the EU in 2023. E-commerce is also poised to remain the primary driver of growth in the beauty industry in the years to come. McKinsey & Company estimates that the online beauty and personal care market will grow at a compound annual rate of 12% between 2023 and 2028. Soap, detergent, perfumes and cosmetics manufacturers with vertically integrated operations will benefit from the fast growth in this market. Estee Lauder (France), for example, retails its own products through its online website and across multiple online channels.
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Revenue
€122.6bn
Employees
405k
Wages
€XX.Xbn
European Leaders & Laggards
Top 5 Countries
- Iceland +8.8%
- North Macedonia +8.4%
- Estonia +7.8%
- Serbia +7.5%
- Lithuania +7.0%
Bottom 5 Countries
- Bosnia & Herzegovina -8.3%
- Romania -5.8%
- Ireland -4.0%
- Norway -3.1%
- Malta -1.2%
* CAGR values are for the years 2020-2025.
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Biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
The Procter & Gamble Company | 83,003.5 | 18,734.0 | 22.6 | |
Unilever plc | 64,215.0 | 11,069.0 | 17.2 | |
Henkel AG & Co KGaA | 21,893.4 | 2,679.0 | 12.2 |
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe in 2025?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe is €122.6bn in 2025.
How many businesses are there in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe in 2025?
There are 20,875 businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe, which has grown at a CAGR of 3.6 % between 2020 and 2025.
Has the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe has been growing at a CAGR of 0.2 % between 2020 and 2025.
What is the forecast growth of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe is expected to grow.
What does the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe include?
Perfumes and toilet preparations and Soap and detergents are part of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe.
Which countries have the most businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe?
The European country with the most businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry is Turkey.
How competitive is the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe?
The level of competition is high and increasing in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria
- Soap, Detergent, Perfume & Cosmetics Manufacturing in France
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Lithuania
- Soap, Detergent, Perfume & Cosmetics Manufacturing in the Netherlands
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Belgium
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Cyprus
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Estonia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Iceland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Luxembourg
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Russia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Slovakia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Hungary
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Denmark
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Poland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Malta
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Slovenia
- Soap & Detergent Manufacturing in the UK
- Perfume & Cosmetics Manufacturing in the UK
- Perfume & Cosmetics Manufacturing in Germany
- Soap & Detergent Manufacturing in Germany
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Spain
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Portugal
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Serbia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Czechia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Turkey
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Ireland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Finland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Bulgaria
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Greece
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Romania
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Norway
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Italy
- Soap, Detergent, Perfume & Cosmetics Manufacturing in the UK
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Sweden
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Germany
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Latvia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Bosnia & Herzegovina
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. They also produce perfumes, make-up, haircare and body-care products, oral hygiene products, shaving preparations and cosmetic soap. The products are then sold to downstream retail, industrial, commercial and household users.
Related Terms
SURFACTANT DETERGENTPETROCHEMICAL FEEDSTOCKWhat's included in this industry?
Perfumes and toilet preparationsSoap and detergentsCleaning and polishing preparationsCompanies
The Procter & Gamble CompanyUnilever plcHenkel AG & Co KGaAIndustry Code
2023 - Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations in Europe
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Performance
Key Takeaways
The “lipstick effect” bolsters luxury perfume sales
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2012 -2030)
- Employees in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2012 -2030)
- Business in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2012 -2030)
- Profit in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Online retailers account for a growing share of industry revenue. The share of E-commerce sales has dramatically grown, thanks to giving consumers a broader catalogue of brands and products to shop from at the best prices and great convenience.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Dominant brands command shelf space, but eco-consciousness fuels sustainable challengers. The largest manufacturers dominate through their strong brand reputations, which help them win shelf space. At the same time, growing eco-awareness gives rise to smaller sustainable brands.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 9 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for The Procter & Gamble Company
- Countries of operation for Unilever plc
- Countries of operation for Henkel AG & Co KGaA
- Countries of operation for S. C. Johnson & Son
- Countries of operation for Persan SA
- Countries of operation for Sodasan Verwaltungs GmbH & Co. KG
- Countries of operation for Paglieri SpA
- Countries of operation for Rolco Bianil AE
- Countries of operation for Betasoap Sp zoo
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Beauty and hygiene product manufacturers face numerous regulations. They have to comply with REACH, which regulates the use of chemicals, and the CLP Regulation, covering the labelling and packaging of their products, among other legislation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profit inches up owing to falling oil prices. The spike in oil prices that followed Russia’s invasion of Ukraine drove up manufacturers’ costs. However, this trend is reversing in 2025, allowing manufacturers a respite.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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