Industry Statistics and Trends
Information & Communication Equipment Retailing in Europe key trends
Smartphone adoption is fuelling retail growth across Europe.
While the market’s booming in major countries, there’s still plenty of untapped potential in places like Croatia and Hungary, where creative promotions and local strategies could unlock even more sales.
Retailers are capitalising on environmentally conscious consumers.
As the effects of global warming become more apparent, consumers are looking for more sustainable information and communications equipment to do their bit for the environment.
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Information & Communication Equipment Retailing in Europe
Industry Revenue
Total value and annual change from 2012-2030. Includes 5-year outlook.
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Information & Communication Equipment Retailing in Europe market size (2020-2025)
Industry revenue has declined at a CAGR of 1.0 % over the past five years, to reach an estimated €101.6bn in 2025.
Trends and Insights
Smartphone sales boom as more Europeans get connected, but some countries still lag behind
- Smartphones have become the standard choice for mobile phones, especially among younger people, and their adoption continues to rise. The Global System for Mobile Communications Association (GSMA) reports that by the end of 2024, 520 million people in Europe - about 88% of the population - subscribed to a mobile service. Mobile internet use is also widespread, now reaching 79% of the population. This broad adoption has given retailers selling information and communication devices a large customer base, driving growth in smartphone sales and revenue.
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Information & Communication Equipment Retailing in Europe outlook (2025-2030)
Market size is projected to grow over the next five years.
Retailers poised for steady growth as tech upgrades drive shoppers back to stores
- Trading Economics forecasts that EU retail sales will see modest growth, rising by about 1.2% in 2026 and 1.6% in 2027. This steady increase should come from several factors, including a rebound in foreign demand for European goods, higher government spending, lower inflation and stronger GDP growth. Additionally, the European Central Bank (ECB) expects the euro area's real GDP to grow by 1.2% in 2026 and 1.3% in 2027. As the economic outlook improves, business and consumer confidence usually follow, which tends to boost demand for information and communication equipment over the next few years.
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Revenue
€101.6bn
Employees
441k
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
Bottom 5 Countries
* CAGR values are for the years 2020-2025.
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Biggest companies in the Information & Communication Equipment Retailing in Europe
| Company | Market Share (%)
2025 | Revenue (€m)
2025 | Profit (€m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
Apple Inc. | 118,502.1 | 35,787.6 | 30.2 | |
Ceconomy AG | 25,898.7 | 1,030.3 | 4.0 | |
Euronics International BV | 20,137.6 | 1,194.1 | 5.9 |
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Information & Communication Equipment Retailing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Information & Communication Equipment Retailing industry in Europe in 2025?
The market size of the Information & Communication Equipment Retailing industry in Europe is €101.6bn in 2025.
How many businesses are there in the Information & Communication Equipment Retailing industry in Europe in 2025?
There are 136k businesses in the Information & Communication Equipment Retailing industry in Europe, which has declined at a CAGR of 0.1 % between 2020 and 2025.
Has the Information & Communication Equipment Retailing industry in Europe grown or declined over the past 5 years?
The market size of the Information & Communication Equipment Retailing industry in Europe has been declining at a CAGR of 1.0 % between 2020 and 2025.
What is the forecast growth of the Information & Communication Equipment Retailing industry in Europe over the next 5 years?
Over the next five years, the Information & Communication Equipment Retailing industry in Europe is expected to grow.
What does the Information & Communication Equipment Retailing industry in Europe include?
Computers and Audio and video equipment are part of the Information & Communication Equipment Retailing industry in Europe.
Which countries have the most businesses in the Information & Communication Equipment Retailing industry in Europe?
The European country with the most businesses in the Information & Communication Equipment Retailing industry is Turkey.
How competitive is the Information & Communication Equipment Retailing industry in Europe?
The level of competition is high and increasing in the Information & Communication Equipment Retailing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Information & Communication Equipment Retailing in Austria
- Information & Communication Equipment Retailing in the Netherlands
- Information & Communication Equipment Retailing in France
- Information & Communication Equipment Retailing in Belgium
- Information & Communication Equipment Retailing in Cyprus
- Information & Communication Equipment Retailing in Finland
- Information & Communication Equipment Retailing in Lithuania
- Information & Communication Equipment Retailing in North Macedonia
- Information & Communication Equipment Retailing in Bulgaria
- Information & Communication Equipment Retailing in Luxembourg
- Information & Communication Equipment Retailing in Russia
- Information & Communication Equipment Retailing in Italy
- Information & Communication Equipment Retailing in Sweden
- Information & Communication Equipment Retailing in Poland
- Information & Communication Equipment Retailing in Slovakia
- Information & Communication Equipment Retailing in Latvia
- Information & Communication Equipment Retailing in Croatia
- Information & Communication Equipment Retailing in Slovenia
- Audio & Video Equipment Retailers in Germany
- Telecommunications Equipment Retailers in Germany
- Computer & Gaming Product Retailers in Germany
- Information & Communication Equipment Retailing in Spain
- Information & Communication Equipment Retailing in Hungary
- Information & Communication Equipment Retailing in Portugal
- Information & Communication Equipment Retailing in Switzerland
- Information & Communication Equipment Retailing in Czechia
- Information & Communication Equipment Retailing in Denmark
- Information & Communication Equipment Retailing in Serbia
- Information & Communication Equipment Retailing in Turkey
- Information & Communication Equipment Retailing in Ireland
- Information & Communication Equipment Retailing in Malta
- Information & Communication Equipment Retailing in Greece
- Information & Communication Equipment Retailing in Romania
- Information & Communication Equipment Retailing in Norway
- Information & Communication Equipment Retailing in Germany
- Information & Communication Equipment Retailing in Estonia
- Information & Communication Equipment Retailing in Bosnia & Herzegovina
- Information & Communication Equipment Retailing in Iceland
- Information & Communication Equipment Retailing in Europe
Table of Contents
About this industry
Industry definition
The industry covers the retail sale of computers, peripherals, telecommunications devices, and consumer electronics. Key products include laptops, smartphones, routers, and audio-visual equipment, serving both consumer and business markets through physical stores and online platforms.
Related Terms
PRE-PAYPOST-PAYSMARTPHONEWhat's included in this industry?
Computers Audio and video equipment Telecommunication equipmentCompanies
Apple Inc.Ceconomy AGEuronics International BVIndustry Code
474 - Retail sale of information and communications equipment in specialized stores in Europe
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Performance
Key Takeaways
Smartphone sales boom as more Europeans get connected, but some countries still lag behind
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Revenue Highlights
Trends
- Revenue
- 2025 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Information & Communication Equipment Retailing in Europe industry (2012 -2030)
- Employees in the Information & Communication Equipment Retailing in Europe industry (2012 -2030)
- Business in the Information & Communication Equipment Retailing in Europe industry (2012 -2030)
- Profit in the Information & Communication Equipment Retailing in Europe industry (2012 -2030)
Analysis
What's driving current industry performance in the Information & Communication Equipment Retailing in Europe industry?
Outlook
Analysis
What's driving the Information & Communication Equipment Retailing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Information & Communication Equipment Retailing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Information & Communication Equipment Retailing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Consumers are upgrading their phones more frequently than before. As shoppers chase the latest features and innovations, retailers are feeling the pressure to refresh inventory quicker, even as economic pressures push some buyers toward budget and second-hand options.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Information & Communication Equipment Retailing in Europe industry's products and services performing?
Analysis
What are innovations in the Information & Communication Equipment Retailing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Information & Communication Equipment Retailing in Europe industry?
International Trade
Highlights
- Total Imports into Europe
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2025)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2025)
- Share of Total Industry Enterprises by Region (2025)
- Share of Total Industry Employment by Region (2025)
- Share of Total Industry Wages by Region (2025)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2025)
- IVA (2025)
- Enterprises (2025)
- Employment (2025)
- Exports (2025)
- Imports (2025)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Intense competition forces smaller retailers out. Larger retailers benefit from economies of scale when buying in bulk, allowing for more competitive pricing, which undercuts smaller players.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2020-2025)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2025)
- Revenue (2025)
- Profit (2025)
- Profit Margin (2025)
Data Tables
- Countries of operation for Apple Inc.
- Countries of operation for Ceconomy AG
- Countries of operation for Euronics International BV
- Countries of operation for Currys plc
- Countries of operation for Expert International GmbH
- Countries of operation for Fnac Darty SA
- Countries of operation for Elkjøp Nordic AS
- Countries of operation for Komplett AS
- Countries of operation for Komsa AG
- Countries of operation for Power International AS
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Retailers contend with little regulation. Regulation is light in the industry. However, retailers must still adhere to regulations protecting workers right rights like the minimum wage.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Information & Communication Equipment Retailing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Supply chain disruptions increase purchase costs. Supply chain disruptions created severe shortages in key inputs for information and communication equipment, ratcheting up purchase costs and hitting profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Information & Communication Equipment Retailing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
- Revenue per Employee (2015-2030)
- Wages/Revenue (2015-2030)
- Employees per Establishment (2015-2030)
- Average Wage (2015-2030)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and bottom five countries listed for each:
- Revenue Growth (2025)
- Business Growth (2025)
- Job Growth (2025)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2025)
- Imports/Demand (2025)
- Exports/Revenue (2025)
- Revenue per Employee (2025)
- Wages/Revenue (2025)
- Employees per Establishment (2025)
- Average Wage (2025)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
France
Italy
Spain