Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 4.7 % over the past five years, to reach an estimated $2.4bn in 2024.
Trends and Insights
Increased online travel booking hurts demand
- Traditional brick-and-mortar travel agents have struggled to compete with aggressive price competition from online travel agencies (OTA) and significantly improved user interfaces. OTAs have fared better than their more traditional competitors, with some growing revenue and profit as consumers seek reduced fares that are widely available online. Technology has revolutionized travel agencies over the past decade, which has presented both challenges and opportunities.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Boosting travel prompts revenue growth
- Travel agencies will benefit from economic growth, falling unemployment and increased consumer spending. Per capita disposable income will also accelerate, supporting strong revenue growth for agencies.
Biggest companies in the Travel Agencies in Canada
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Expedia Group Inc. | 294.5 | 15.7 | 5.3 | |
Booking Holdings Inc. | 212.6 | 67.3 | 31.7 | |
HIS Co. Ltd. | 197.2 | 15.0 | 7.6 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including International and domestic airline bookings, Tours and packaged travel bookings and Accommodation bookings and travel insurance. International and domestic airline bookings is the largest segment of the Travel Agencies in Canada.
Trends and Insights
International and domestic airline bookings have declined as revenue share
- International and domestic airline bookings have tanked, largely due to COVID-19 and economic instability. Consumer concerns regarding disease transmission caused a sharp decline in demand for international travel, and those fears persist for some.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Travel Agencies industry in Canada acts as agents for tour operators, transportation companies and accommodation establishments in selling travel, tour and accommodation services to the general public and commercial clients.
What's included in this industry?
Travel tickets retail and reservationsTour retail, reservations and packagingAccommodation retail and reservationsOnline tour information, booking, reservation and payment systemsCompanies
Expedia Group Inc.Booking Holdings Inc.HIS Co. Ltd.Purchase this report to view all 4 major companies in this industry.
Related Terms
GLOBAL DISTRIBUTION SYSTEMBRICK-AND-MORTARTRAVEL WEBSITEONLINE TRAVEL AGENCIES (OTA)Industry Code
NAICS 561510 - Travel Agencies in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Travel agencies were decimated by COVID-19, which prompted an unprecedented drop in travel bookings and cancellations. In 2020 alone, revenue fell over 45.0% in response to d...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Airline bookings generate the largest share of revenue. Revenue, in turn, plummeted as bookings were cancelled because of the COVID-19 pandemic.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The distribution of establishments is determined by population trends. There is a direct correlation between population density and the number of travel agencies in a provinc...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Travel agencies compete primarily on price. Consumers will choose the travel agent that offers them the best price for a given trip. Other factors, such as experience and loc...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
The largest agencies have grown despite revenue declining overall. This is because they can leverage their scale to offer lower prices and remain popular despite economic vol...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Expedia Group Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Booking Holdings Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of HIS Co. Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Expedia Group Inc., and factors influencing its performance in the industry
- Description and key data for Booking Holdings Inc., and factors influencing its performance in the industry
- Description and key data for HIS Co. Ltd., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Travel to and from Canada dictates performance. This includes inbound international travel and international trips taken by Canadian residents. When more people are leaving o...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Profit has decreased alongside the slump in industry revenue. Increased online travel booking has intensified competition among agencies and resulted in lower prices.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Travel Agencies industry in Canada in 2024?
The market size of the Travel Agencies industry in Canada is $2.4bn in 2024.
How many businesses are there in the Travel Agencies in Canada industry in 2024?
There are 4,461 businesses in the Travel Agencies industry in Canada, which has declined at a CAGR of 2.8 % between 2019 and 2024.
Has the Travel Agencies industry in Canada grown or declined over the past 5 years?
The market size of the Travel Agencies industry in Canada has been declining at a CAGR of 4.7 % between 2019 and 2024.
What is the forecast growth of the Travel Agencies industry in Canada over the next 5 years?
Over the next five years, the Travel Agencies industry in Canada is expected to grow.
What are the biggest companies in the Travel Agencies market in Canada?
The biggest companies operating in the Travel Agencies market in Canada are Expedia Group Inc., Booking Holdings Inc. and HIS Co. Ltd.
What does the Travel Agencies in Canada include?
Travel tickets retail and reservations and Tour retail, reservations and packaging are part of the Travel Agencies industry.
Which companies have the highest market share in the Travel Agencies in Canada?
The company holding the most market share in Canada is Expedia Group Inc..
How competitive is the Travel Agencies industry in Canada?
The level of competition is high and increasing in the Travel Agencies industry in Canada.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Campgrounds & Recreational Vehicle Parks in Canada
- Amusement Parks & Arcades in Canada
Complementors
- Amusement Parks & Arcades in Canada
- Golf Driving Ranges & Family Fun Centres in Canada
- Hotels & Motels in Canada
International industries
- Global Travel Agency Services
- Travel Agencies in the US
- Travel Agency and Tour Arrangement Services in Australia
- Travel Agency and Tour Arrangement Services in New Zealand
- Travel Agencies in the UK
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
