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TV & Appliance Wholesaling in Canada - Market Research Report (2013-2028)

Marley Brocker Marley Brocker New York, United States Last Updated: October 2023 NAICS 41422CA

Revenue

$12.8bn

2023

$12.8bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

5,365

Businesses

440

Wages

$XXX.Xm

TV & Appliance Wholesaling in Canada industry analysis

TV and appliance wholesalers in Canada have benefited from consistent spending from downstream markets, a trend that has continued despite the global disruptions triggered by the COVID-19 pandemic. As lockdown measures pushed more people to spend time at home, many undertook home renovations and boosted the usage of their appliances – driving up wholesalers' sales. Despite global supply chain disruptions, the higher sales volume offset the impact of elevated supply chain expenses on profit. But, increasing interest rates and looming recession fears are straining demand for new appliances and TVs in 2023. While sales haven't completely contracted for a sector typically sensitive to interest rate changes, key downstream markets like retailers and wholesalers will cut TV and appliance orders from the industry. In all, revenue has been expanding at a CAGR of 0.4% over the past five years and is expected to reach $12.8 billion in 2023. This includes an expected drop of 1.3% in 2023.Unprecedented immigration into Canada has fueled record population growth, worsening the country's housing crisis. A housing shortage has spurred construction activity, supporting sales of TVs and appliances from wholesalers catering to this market. Yet, interest rate increases by the Bank of Canada have led to a volatile pattern in housing starts, making it challenging for wholesalers to manage inventory and sky-high purchase costs.Future performance of TV and appliance wholesalers will heavily rely on consumer spending trends post-COVID. A slowdown in consumer spending in 2023 will persist into 2024 as recession concerns and inflation tighten wallets. Financial strain could discourage consumers from purchasing new appliances and TVs. But, an expected drop in interest rates in mid-2024 could strengthen demand from construction buyers, with wholesalers critical to the supply of appliances for new homes. Moving forward, tech advances and AI will be central in shaping the industry as areas to differentiate become fewer. Revenue is expected to rise at a CAGR of 1.5% over the next five years to reach $13.7 billion in 2028.

Trends and Insights

  • Downstream spending on TVs and appliances blunted the effect of the COVID-19 pandemic on wholesalers. While pandemic trends benefited TV and appliance wholesalers, high interest rates and recession concerns are slowing down spending in 2023.
  • The scope of available household appliances makes this wholesalers’ single-largest product line. Wholesalers distribute appliances for use in every part of the home, supporting high sales.
  • Ontario has more TV and appliance wholesalers than any other province. Wholesalers benefit from the province’s access to a skilled workforce, developed supply chain network and proximity to downstream buyers.
  • Vertically integrated wholesalers are the most competitive in the industry. Controlling stages of the supply chain gives vertically integrated companies an advantage that’s difficult to rival.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated $12.8bn in 2023.

Trends and Insights

Downstream markets offset pandemic disruptions

  • Sudden disruptions to how people lived following the COVID-19 pandemic benefited TV and appliance wholesalers in Canada.
  • Additional trends and insights available with purchase
TV & Appliance Wholesaling in Canada
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Spending slowdown signals risk for TV and appliance wholesalers

  • Consumer spending trends post-COVID will determine how TV and appliance wholesalers perform.

Biggest companies in the TV & Appliance Wholesaling in Canada

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Whirlpool Canada
735.8
38.4
5.2
Electrolux Canada Corp.
596.0
-13.2
-2.2
Coast Wholesale Appliances Inc.
466.2
4.7
1.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

TV & Appliance Wholesaling in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Household appliances , TVs and Audio and video equipment . Household appliances is the largest segment of the TV & Appliance Wholesaling in Canada.

Trends and Insights

Household appliances are the most lucrative product line

  • Household appliances are the most extensive product line for TV and appliance wholesalers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Canadian TV and Appliance Wholesaling industry wholesales a range of electric household appliances, such as refrigerators and washing machines and consumer electronics, such as TVs, DVD players and stereo systems. Goods are purchased from domestic and international manufacturers and then sold to mass merchandisers, department stores, home improvement stores and other appliance retailers.

What's included in this industry?

Household cooking appliance wholesalingHousehold refrigerators and home freezer wholesalingHousehold laundry equipment wholesalingTV wholesalingHome audio equipment wholesalingAutomotive radio wholesalingElectronics wholesalingElectric water heater wholesaling

Companies

Whirlpool CanadaElectrolux Canada Corp.Coast Wholesale Appliances Inc.

Purchase this report to view all 4 major companies in this industry.

Related Terms

DISINTERMEDIATIONLIGHT-EMITTING DIODES (LEDS) BRICK-AND-MORTAR

Industry Code

NAICS 2007

NAICS 414220 - TV & Appliance Wholesaling in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Downstream spending on TVs and appliances blunted the effect of the COVID-19 pandemic on wholesalers. While pandemic trends benefited TV and appliance wholesalers, high inter...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The scope of available household appliances makes this wholesalers’ single-largest product line. Wholesalers distribute appliances for use in every part of the home, supporti...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Ontario has more TV and appliance wholesalers than any other province. Wholesalers benefit from the province’s access to a skilled workforce, developed supply chain network a...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each province in 2023
  • Number and share of revenue each province accounts for in 2023
  • Number and share of wages each province accounts for in 2023
  • Number and share of employees in each province in 2023

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Vertically integrated wholesalers are the most competitive in the industry. Controlling stages of the supply chain gives vertically integrated companies an advantage that’s d...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

TV and appliance wholesaling is a fragmented industry. Diversification in products and downstream buyers limits any wholesalers from controlling the market.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Whirlpool Canada's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Electrolux Canada Corp.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Coast Wholesale Appliances Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Whirlpool Canada, and factors influencing its performance in the industry
  • Description and key data for Electrolux Canada Corp., and factors influencing its performance in the industry
  • Description and key data for Coast Wholesale Appliances Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

No specific regulatory body oversees TV and appliance wholesaling, but companies must ensure compliance with various regulations covering everything from product safety to env...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Acquiring and maintaining an inventory is the most critical part of wholesaling. Sourcing TVs and appliances comes at a cost, leading purchase costs to be wholesalers’ larges...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2016-2021)
  • Coverage Ratios (2016-2021)
  • Leverage Ratios  (2016-2021)
  • Operating Ratios (2016-2021)
  • Assets (2016-2021)
  • Liabilities (2016-2021)
  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the TV & Appliance Wholesaling industry in Canada in 2024?

The market size of the TV & Appliance Wholesaling industry in Canada is $12.8bn in 2024.

How many businesses are there in the TV & Appliance Wholesaling in Canada industry in 2023?

There are 440 businesses in the TV & Appliance Wholesaling industry in Canada, which has declined at a CAGR of 6.4 % between 2018 and 2023.

Has the TV & Appliance Wholesaling industry in Canada grown or declined over the past 5 years?

The market size of the TV & Appliance Wholesaling industry in Canada has been growing at a CAGR of 0.4 % between 2018 and 2023.

What is the forecast growth of the TV & Appliance Wholesaling industry in Canada over the next 5 years?

Over the next five years, the TV & Appliance Wholesaling industry in Canada is expected to grow.

What are the biggest companies in the TV & Appliance Wholesaling market in Canada?

The biggest companies operating in the TV & Appliance Wholesaling market in Canada are Whirlpool Canada, Electrolux Canada Corp. and Coast Wholesale Appliances Inc.

What does the TV & Appliance Wholesaling in Canada include?

Household cooking appliance wholesaling and Household refrigerators and home freezer wholesaling are part of the TV & Appliance Wholesaling industry.

Which companies have the highest market share in the TV & Appliance Wholesaling in Canada?

The company holding the most market share in Canada is Whirlpool Canada.

How competitive is the TV & Appliance Wholesaling industry in Canada?

The level of competition is moderate and steady in the TV & Appliance Wholesaling industry in Canada.

Related Industries

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Competitors

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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