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Online Home Furnishing Sales in Australia Industry Data and Analysis
The Online Home Furnishing Sales industry has weathered a whirlwind of change in recent years, reflecting broader trends in retail and consumer behaviour. At the height of the pandemic, consumers flocked to digital platforms as in-person shopping all but ceased, triggering an unprecedented surge in online homeware sales. Retailers like Adairs and Temple & Webster saw their online channels soar, with Adairs’ online sales growing from 17% in 2018-19 to 37.4% in 2021-22 and Temple & Webster reporting consecutive annual growth rates above 70% through 2019-20 and 2021-22. However, this momentum has since cooled, with easing inflation and rising interest rates squeezing household budgets and dampening discretionary spending and driving sales at leading retailers into decline. Industry revenue is expected to rise at an annualised 1.9% over the five years through 2025-26, to $1.8 billion. This includes an expected hike of 5.6% in the current year owing to an uptick in discretionary income and consumer sentiment.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Home Furnishing Sales industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Online Home Furnishing Sales industry in Australia operates under the ANZSIC industry code OD4174. Industry operators retail home furnishing goods online. Products include manchester, curtains, draperies, blinds, shades and decorative accessories. Merchandise is purchased from domestic and international manufacturers and wholesalers, and then onsold to the public. Industry operators are either pure-play online retailers or the online operations of bricks-and-mortar stores. Related terms covered in the Online Home Furnishing Sales industry in Australia include big-box retailer, omni-channel and pure-play.
What's included in this industry?
Products and services covered in Online Home Furnishing Sales industry in Australia include Bed linen, Window coverings and Floor rugs, mats and matting.
What companies are included in this industry?
Companies covered in the Online Home Furnishing Sales industry in Australia include Temple & Webster, Spotlight and Adairs.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Home Furnishing Sales industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Home Furnishing Sales industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Home Furnishing Sales industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Home Furnishing Sales industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Home Furnishing Sales industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Home Furnishing Sales industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Home Furnishing Sales industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Home Furnishing Sales industry in Australia.
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Frequently Asked Questions
What is the market size of the Online Home Furnishing Sales industry in Australia in 2026?
The market size of the Online Home Furnishing Sales industry in Australia is $1.8bn in 2026.
How many businesses are there in the Online Home Furnishing Sales industry in Australia in 2026?
There are 1,101 businesses in the Online Home Furnishing Sales industry in Australia, which has grown at a CAGR of 1.8 % between 2021 and 2026.
How may import tariffs affect the Online Home Furnishing Sales industry in Australia?
The Online Home Furnishing Sales industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Home Furnishing Sales industry in Australia?
The Online Home Furnishing Sales industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Home Furnishing Sales industry in Australia grown or declined over the past 5 years?
The market size of the Online Home Furnishing Sales industry in Australia has been growing at a CAGR of 1.9 % between 2021 and 2026.
What is the forecast growth of the Online Home Furnishing Sales industry in Australia over the next 5 years?
Over the next five years, the Online Home Furnishing Sales industry in Australia is expected to grow.
What are the biggest companies in the Online Home Furnishing Sales industry in Australia?
The biggest companies operating in the Online Home Furnishing Sales industry in Australia are Temple & Webster, Spotlight and Adairs
What does the Online Home Furnishing Sales industry in Australia include?
Bed linen and Floor rugs, mats and matting are part of the Online Home Furnishing Sales industry in Australia.
Which companies have the highest market share in the Online Home Furnishing Sales industry in Australia?
The company holding the most market share in the Online Home Furnishing Sales industry in Australia is Temple & Webster.
How competitive is the Online Home Furnishing Sales industry in Australia?
The level of competition is moderate and increasing in the Online Home Furnishing Sales industry in Australia.
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