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Fitness and Athletic Clothing Stores in Australia Industry Data and Analysis
The Fitness and Athletic Clothing Stores industry has maintained steady growth momentum despite signs of saturation in the broader fitness market. Stores have kept pace with a structural shift towards activewear and athleisure, with sports apparel now worn in workplaces, social settings and for everyday errands, not just in gyms or on sporting fields. This broadening of use has supported demand for fashion‑forward and premium activewear aligned with lifestyle consumption. Over the five years through 2025‑26, industry revenue is expected to expand at an annualised 3.6% to reach $4.6 billion, although growth has recently moderated, with revenue forecast to dip by 0.9% in 2025‑26 as households remain cautious with discretionary spending and competition from online‑only retailers intensifies.
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What's included in this industry analysis
IBISWorld's research coverage on the Fitness and Athletic Clothing Stores industry in Australia includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released April 2026.
About this industry
What's this industry report about?
The Fitness and Athletic Clothing Stores industry in Australia operates under the ANZSIC industry code OD5181. Retailers in the market mainly trade in sports clothing and shoes obtained from manufacturers or wholesalers. These retailers carry out their business in one or more physical establishments and potentially run an online shop. Related terms covered in the Fitness and Athletic Clothing Stores industry in Australia include compression wear, bricks-and-mortar and moisture wicking.
What's included in this industry?
Products and services covered in Fitness and Athletic Clothing Stores industry in Australia include Sports apparel, Sports footwear and Sports accessories.
What companies are included in this industry?
Companies covered in the Fitness and Athletic Clothing Stores industry in Australia include Accent, Super Retail Group and JD Sports.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Fitness and Athletic Clothing Stores industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Fitness and Athletic Clothing Stores industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Fitness and Athletic Clothing Stores industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Fitness and Athletic Clothing Stores industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Fitness and Athletic Clothing Stores industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Fitness and Athletic Clothing Stores industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Fitness and Athletic Clothing Stores industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Fitness and Athletic Clothing Stores industry in Australia.
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Frequently Asked Questions
What is the market size of the Fitness and Athletic Clothing Stores industry in Australia in 2026?
The market size of the Fitness and Athletic Clothing Stores industry in Australia is $4.6bn in 2026.
How many businesses are there in the Fitness and Athletic Clothing Stores industry in Australia in 2026?
There are 279 businesses in the Fitness and Athletic Clothing Stores industry in Australia, which has grown at a CAGR of 1.7 % between 2021 and 2026.
How may import tariffs affect the Fitness and Athletic Clothing Stores industry in Australia?
The Fitness and Athletic Clothing Stores industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fitness and Athletic Clothing Stores industry in Australia?
The Fitness and Athletic Clothing Stores industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fitness and Athletic Clothing Stores industry in Australia grown or declined over the past 5 years?
The market size of the Fitness and Athletic Clothing Stores industry in Australia has been growing at a CAGR of 3.6 % between 2021 and 2026.
What is the forecast growth of the Fitness and Athletic Clothing Stores industry in Australia over the next 5 years?
Over the next five years, the Fitness and Athletic Clothing Stores industry in Australia is expected to grow.
What are the biggest companies in the Fitness and Athletic Clothing Stores industry in Australia?
The biggest companies operating in the Fitness and Athletic Clothing Stores industry in Australia are Accent, Super Retail Group and JD Sports
What does the Fitness and Athletic Clothing Stores industry in Australia include?
Sports apparel and Sports footwear are part of the Fitness and Athletic Clothing Stores industry in Australia.
Which companies have the highest market share in the Fitness and Athletic Clothing Stores industry in Australia?
The company holding the most market share in the Fitness and Athletic Clothing Stores industry in Australia is Accent.
How competitive is the Fitness and Athletic Clothing Stores industry in Australia?
The level of competition is high and increasing in the Fitness and Athletic Clothing Stores industry in Australia.
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