Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 3.0 % over the past five years, to reach an estimated $13.0bn in 2025.
Trends and Insights
The implications of limited government assistance are more prevalent during a cost-of-living crisis
- Australia operates a mixed system of private and public dental services. However, in marked contrast with other health services, the Dental Services industry is predominantly privately funded, with the majority of dental services provided privately on a fee-for-service basis. Consumers directly cover over 60.0% of all expenditure on dental services.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Underlying growth drivers will support industry demand
- More stable, albeit sedate, growth patterns are expected relative to the industry’s recent volatile performance stemming from COVID-19 disruptions. An ageing, growing population and rising disposable incomes will support this growth.
Biggest companies in the Dental Services in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
BUPA Australia Healthcare Holdings | 385.0 | |
NSW Health | 293.0 | |
Dental Health Services Victoria | 218.5 |
To view the market share and analysis for all 7 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Restorative services, Preventative and diagnostic services and Specialist services. Restorative services is the largest segment of the Dental Services in Australia.
Trends and Insights
Australians defer preventative and diagnostic services because of costs
- Most practitioners in the Dental Services industry are general dental practitioners that predominantly provide preventative and diagnostic services. General dental practitioners primarily treat caries; perform preventative and educative work, and minor specialist treatment; and provide referrals to specialists.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The industry includes registered general and specialist dental practitioners. The industry also includes dental clinics in which multiple dentists associate to provide dental services and dental hospitals that only provide outpatient services.
What's included in this industry?
Preventative and diagnostic servicesSpecialist servicesRestorative servicesCompanies
BUPA Australia Healthcare HoldingsNSW HealthDental Health Services VictoriaPurchase this report to view all 7 major companies in this industry.
Related Terms
CARIESENDODONTICSORTHODONTICSIndustry Code
ANZSIC 8531 - Dental Services in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Unlike many other health services, dental services are mainly privately funded. This makes dentists susceptible to changes in household incomes and private health insurance m...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
While preventative and diagnostic services remain the cornerstone of dental care, cost concerns are driving a shift to restorative services. As Australians delay routine dent...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The spread and age profile of Australia's population and household income distribution largely influence dentists’ geographic distribution. Australia's three most populous st...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Competition is mainly based on location, fees charged, reputation, the range of services provided and private health insurer links. Corporate dentistry’s emergence in Austral...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Most enterprises in the Dental Services industry are small-scale, independent dental practices. This underlies the industry's highly fragmented nature. No dental group comman...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of BUPA Australia Healthcare Holdings's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of NSW Health's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Dental Health Services Victoria's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 4 additional companies
Detailed analysis
- Description and key data for BUPA Australia Healthcare Holdings, and factors influencing its performance in the industry
- Description and key data for NSW Health, and factors influencing its performance in the industry
- Description and key data for Dental Health Services Victoria, and factors influencing its performance in the industry
- Description, key data and performance trends for 4 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Private health insurance providers finance approximately 20% of total dental service expenditure each year. Variations in private health insurance membership can influence th...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Cost structures vary between small-scale practices and those that operate as part of a larger group or company. Dental practices that are part of a corporate group often bene...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Dental Services industry in Australia in 2025?
The market size of the Dental Services industry in Australia is $13.0bn in 2025.
How many businesses are there in the Dental Services in Australia industry in 2025?
There are 20,347 businesses in the Dental Services industry in Australia, which has grown at a CAGR of 4.4 % between 2020 and 2025.
Has the Dental Services industry in Australia grown or declined over the past 5 years?
The market size of the Dental Services industry in Australia has been growing at a CAGR of 3.0 % between 2020 and 2025.
What is the forecast growth of the Dental Services industry in Australia over the next 5 years?
Over the next five years, the Dental Services industry in Australia is expected to grow.
What are the biggest companies in the Dental Services market in Australia?
The biggest companies operating in the Dental Services market in Australia are BUPA Australia Healthcare Holdings, NSW Health and Dental Health Services Victoria
What does the Dental Services in Australia include?
Preventative and diagnostic services and Specialist services are part of the Dental Services industry.
Which companies have the highest market share in the Dental Services in Australia?
The company holding the most market share in Australia is BUPA Australia Healthcare Holdings.
How competitive is the Dental Services industry in Australia?
The level of competition is moderate and increasing in the Dental Services industry in Australia.
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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